Learn about the Private Beta features available in RudderStack.

Private Beta features are early-stage features available to a limited set of users for testing and feedback. These features are still under active development and require special access. They may have limited functionality or undergo significant changes before general availability.

Private Beta features are generally behind a feature flag.

Reach out to your Customer Success Manager to enable these features for your workspace.

Features list

Data governance

Reverse ETL

Activation

Destinations

Data governance

The following sections explain each of the Private Beta features that are a part of RudderStack’s Data Governance offering.

Conditional Validation

RudderStack’s Conditional Validation feature lets you define dynamic validation rules that adapt based on specific conditions or contexts.

See the Conditional Validation documentation to learn more about this feature.

Conditional Validation

RudderStack’s Conditional Validation feature lets you define dynamic validation rules that adapt based on specific conditions or contexts.

See the Conditional Validation documentation to learn more about this feature.

Reverse ETL

The following sections explain the RudderStack Reverse ETL features currently in Private Beta.

ClickHouse Reverse ETL source

RudderStack’s ClickHouse Reverse ETL Source syncs audiences that you build in Lookout on top of your ClickHouse data to your downstream destinations.

See the ClickHouse Reverse ETL Source documentation to get started.

SFTP Reverse ETL source

RudderStack’s SFTP Reverse ETL Source lets you read CSV or JSON Lines files from an SFTP server and route each row to your downstream destinations.

See the SFTP Reverse ETL Source documentation to get started.

Activation

The following sections explain the RudderStack activation features currently in Private Beta.

Audiences

RudderStack’s Audiences feature lets marketers build targeted customer segments directly from warehouse data and activate them downstream — without writing any SQL.

Your data team creates a Data Graph and defines the entities and relationships between them. Marketers then use the Audience Builder to build audiences based on the data graph. You can then connect these audiences to multiple downstream destinations and activate them on a custom schedule.

See the Audiences documentation to learn more about this feature.

Destinations

The following sections explain the RudderStack destinations currently in Private Beta.

Everflow

Everflow sends conversion events to Everflow in cloud mode. Everflow is an affiliate and partner marketing platform for managing partnerships and measuring conversion performance.

See the Everflow documentation to get started.

Gainsight PX Audience

Gainsight PX Audience syncs audience membership to a Boolean custom user attribute in Gainsight PX. You connect a Reverse ETL source or an Audience Builder audience. The attribute is true while a user is in the audience and false after they leave. Only users who already exist in Gainsight PX are updated.

See the Gainsight PX Audience documentation to get started.

HubSpot Audience

HubSpot Audience keeps a HubSpot static contact list in sync with a warehouse table, SQL model, or a Lookout audience. You attach an existing list or create a new empty list during setup — the sync adds contacts who enter the source and removes contacts who leave it. It does not create or update HubSpot contacts.

See the HubSpot Audience documentation to get started.

Rokt

The Rokt destination integration sends mapped conversion events to Rokt in cloud mode. Rokt helps businesses deliver relevant offers and experiences during the purchase journey.

See the Rokt documentation to get started.


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