Private Beta Features

This page lists the latest Private Beta features supported by RudderStack.

Contact the RudderStack Product team to learn more about these features.

Overview

Private Beta features are early-stage features available to a limited set of users for testing and feedback. These features are still under active development and require special access. They may have limited functionality or undergo significant changes before general availability.

Private Beta features are generally behind a feature flag.

Reach out to your Customer Success Manager to enable these features for your workspace.

Features list

Data governance

• Custom data types
• Event blocking

Beta integrations

• Facebook Lead Ads source

Activation

• Audiences

Data governance

The following sections explain each of the Private Beta features that are a part of RudderStack’s Data Governance offering.

Custom data types

With Custom Types, you can build and manage a separate, centralized library of property rules, then apply them to multiple properties across your Data Catalog.

Custom data types give you the ability to:

• More easily manage and apply the same rule across multiple properties.
• Implement more complex rules for properties.

See the Release Notes for more information, or Custom Data Types documentation to get started.

Event blocking

Event blocking is available in the Growth (up to 2 blocked events) and Enterprise (unlimited) plans.

RudderStack’s Event Blocking feature prevents specific events from being ingested by RudderStack, helping you maintain clean data capture and control costs.

With this feature, you can:

• Block unwanted events from entering your data pipelines entirely.
• Reduce billable event volume by preventing unnecessary events.
• Handle mobile lifecycle events, bug-related overflows, and deprecated events.
• Configure event blocking through the Data Catalog interface.
• Monitor blocked event metrics at the source level.

See the Event Blocking documentation to get started.

Integrations

The following sections explain the RudderStack integrations currently in Private Beta.

Facebook Lead Ads source

RudderStack’s Facebook Lead Ads source lets you ingest lead generation events from your Facebook Lead Ad campaigns directly into RudderStack.

Once you configure Facebook Lead Ads as a source, RudderStack automatically listens for new leads on your selected Facebook page and converts them into identify events — capturing form fields like email, phone number, name, and any custom fields you’ve defined. It also deduplicates events automatically to prevent duplicate records in your downstream destinations.

See the Facebook Lead Ads Source documentation to get started.

Activation

The following sections explain the RudderStack activation features currently in Private Beta.

Audiences

RudderStack’s Audiences feature lets marketers build targeted customer segments directly from warehouse data and activate them downstream — without writing any SQL.

Your data team creates a Data Graph and defines the entities and relationships between them. Marketers then use the Audience Builder to build audiences based on the data graph. You can then connect these audiences to multiple downstream destinations and activate them on a custom schedule.

See the Audiences documentation to learn more about this feature.