Wishlist

Understand how ecommerce wishlist events work in RudderStack.

Product wishlist events are a customer adding a product to their shopping wishlist. This is useful if your website/app supports a wishlisting feature.

Product Added to Wishlist

This event is triggered when a customer adds a product to their shopping wishlist. The following properties are supported:

Property NameTypeDescription of the Property
wishlist_idStringWishlist ID
wishlist_nameStringName of the wishlist the product was added to
product_idStringProduct ID of the product being viewed
skuStringSKU of the product
categoryStringCategory of the product
nameStringName of the product
brandStringName of the brand associated with the product
variantStringName of the variant associated with the product
priceNumberPrice of the product (in USD)
quantityNumberQuantity of the product
couponStringCoupon code associated with the product
positionNumberPosition of the product in the product list
urlStringURL of the product page
image_urlStringImage URL of the product

Here is an example of the Product Added to Wishlist event:

rudderanalytics.track("Product Added to Wishlist", {
  wishlist_id: "74fkdjfl0jfdkdj29j030",
  wishlist_name: "New Games",
  product_id: "622c6f5d5cf86a4c77358033",
  sku: "8472-998-0112",
  category: "Games",
  name: "Cones of Dunshire",
  brand: "Wyatt Games",
  variant: "expansion pack",
  price: 49.99,
  quantity: 1,
  coupon: "PREORDER15",
  position: 1,
  url: "https://www.site.com/product/path",
  image_url: "https://www.site.com/product/path.jpg",
})

Product Removed from Wishlist

This event is triggered when a customer removes a product from their shopping wishlist. The following properties are supported:

PropertyTypeDescription
wishlist_idStringWishlist ID
wishlist_nameStringName of the wishlist the product was added to
product_idStringProduct ID of the product being viewed
skuStringSKU of the product
categoryStringCategory of the product being viewed
nameStringName of the product
brandStringName of the brand associated with the product
variantStringName of the variant associated with the product
priceNumberPrice of the product (in USD)
quantityNumberQuantity of the product
couponStringCoupon code associated with the product
positionNumberPosition of the product in the product list
urlStringURL of the product page
image_urlStringImage URL of the product

Here is an example of the Product Removed from Wishlist event:

rudderanalytics.track("Product Removed from Wishlist", {
  wishlist_id: "74fkdjfl0jfdkdj29j030",
  wishlist_name: "New Games",
  product_id: "622c6f5d5cf86a4c77358033",
  sku: "8472-998-0112",
  category: "Games",
  name: "Cones of Dunshire",
  brand: "Wyatt Games",
  variant: "expansion pack",
  price: 49.99,
  quantity: 1,
  coupon: "PREORDER15",
  position: 1,
  url: "https://www.site.com/product/path",
  image_url: "https://www.site.com/product/path.jpg",
})

Wishlist Product Added to Cart

This event is triggered whenever a wishlisted product is added to the shopping cart by the customer. The following properties are supported by this event:

PropertyTypeDescription
wishlist_idStringWishlist ID
wishlist_nameStringName of the wishlist the product was added to
product_idStringProduct ID of the product being viewed
skuStringSKU of the product
categoryStringCategory of the product being viewed
nameStringName of the product
brandStringName of the brand associated with the product
variantStringName of the variant associated with the product
priceNumberPrice of the product (in USD)
quantityNumberQuantity of the product
couponStringCoupon code associated with the product
positionNumberPosition of the product in the product list
urlStringURL of the product page
image_urlStringImage URL of the product

An example of the Wishlist Product Added to Cart event is as shown:

rudderanalytics.track("Wishlist Product Added to Cart", {
  wishlist_id: "74fkdjfl0jfdkdj29j030",
  wishlist_name: "New Games",
  product_id: "622c6f5d5cf86a4c77358033",
  sku: "8472-998-0112",
  category: "Games",
  name: "Cones of Dunshire",
  brand: "Wyatt Games",
  variant: "expansion pack",
  price: 49.99,
  quantity: 1,
  coupon: "PREORDER15",
  position: 1,
  url: "https://www.site.com/product/path",
  image_url: "https://www.site.com/product/path.jpg",
})

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