Sharing

Understand how ecommerce sharing events work in RudderStack.

Product sharing activities allow customers to share interesting products to their friends or colleagues, or on various social media platforms.

Product Shared

This event is triggered whenever a customer shares a product. The following properties are supported by this event:

Property Name	Type	Description of the Property
`share_via`	String	Contains information on the method of sharing the product
`share_message`	String	Contains the message sent by the customer
`recipient`	String	Contains information on the recipient with whom the product is shared
`product_id`	String	Contains the Database ID of the product being shared
`sku`	String	Contains the SKU of the product
`category`	String	Contains the category of the product
`name`	String	Contains the name of the product
`brand`	String	Contains the brand associated with the product
`variant`	String	Contains the variant associated with the product
`price`	Number	Contains the price of the product (in USD)
`url`	String	Contains the URL of the product’s page
`image_url`	String	Contains the image URL of the product

An example of the Product Shared event is as shown:

rudderanalytics.track("Product Shared", {
  share_via: "SMS",
  share_message: "Check this",
  recipient: "name@friendsemail.com",
  product_id: "12345872254426",
  sku: "F-13",
  category: "Games",
  name: "Cards",
  brand: "Maples",
  variant: "150s",
  price: 15.99,
  url: "https://www.myecommercewebsite.com/product/prod",
  image_url: "https://www.myecommercewebsite.com/product/prod.jpg",
})

Cart Shared

This event is triggered whenever a customer shares a shopping cart. The following properties are supported by this event:

Property Name	Type	Description of the Property
`share_via`	String	Contains information on the method of sharing the cart
`share_message`	String	Contains the message sent by the customer
`recipient`	String	Contains information of the recipient
`cart_id`	String	Contains the ID of the shopping cart that is being shared
`products`	Array	Contains the list of products shared with the recipient
`products.$.product_id`	String	Contains the product ID displayed on the list

An example of the Cart Shared event is as shown below:

rudderanalytics.track("Cart Shared", {
  share_via: "SMS",
  share_message: "Check this",
  recipient: "friend@friendsemail.com",
  cart_id: "1234df2ddss",
  products: [{ product_id: "125" }, { product_id: "297" }],
})

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