Sharing

Understand how ecommerce sharing events work in RudderStack.

2 minute read

Product sharing events allow customers to share interesting products to their friends or colleagues on various social media platforms.

Product Shared

This event is triggered when a customer shares a product. The following properties are supported:

Property Name	Type	Description of the Property
`share_via`	String	Sharing method
`share_message`	String	Message sent by the customer
`recipient`	String	Sharing recipient
`product_id`	String	Product ID of the product
`sku`	String	SKU of the product
`category`	String	Category of the product
`name`	String	Name of the product
`brand`	String	Product brand
`variant`	String	Product variant
`price`	Number	Price of the product (in USD)
`url`	String	URL of the product’s page
`image_url`	String	Image URL of the product

Here is an example of the Product Shared event:

rudderanalytics.track("Product Shared", {
  share_via: "email",
  share_message: "Check out this great game!",
  recipient: "buddy@example.com",
  product_id: "622c6f5d5cf86a4c77358033",
  sku: "8472-998-0112",
  category: "Games",
  name: "Cones of Dunshire",
  brand: "Wyatt Games",
  variant: "expansion pack",
  price: 49.99,
  url: "https://www.myecommercewebsite.com/product/prod",
  image_url: "https://www.myecommercewebsite.com/product/prod.jpg",
})

Cart Shared

This event is triggered when a customer shares a shopping cart. The following properties are supported:

Property Name	Type	Description of the Property
`share_via`	String	Sharing method
`share_message`	String	Message sent by the customer
`recipient`	String	Sharing recipient
`cart_id`	String	Cart ID of the shopping cart being shared
`products`	Array	List of products shared with the recipient
`products.$.product_id`	String	Product ID displayed on the list

An example of the Cart Shared event is as shown below:

rudderanalytics.track("Cart Shared", {
  share_via: "email",
  share_message: "Hello, check out these items!",
  recipient: "buddy@example.com",
  cart_id: "6b2c6f5aecf86a4ae77358ae3",
  products: [{ product_id: "622c6f5d5cf86a4c77358033" }, { product_id: "577c6f5d5cf86a4c7735ba03" }],
})

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