# Promotions

Promotion view or click events collect useful information tracking and analyzing internal offers on your website or mobile app.

## Promotion Viewed

This event is triggered when a user views a website promotion or offer. The following properties are supported:

| **Property Name** | **Type** | **Description of the Property**                                        |
| :---------------- | :------- | :--------------------------------------------------------------------- |
| `promotion_id`    | String   | Promotion ID                                       |
| `creative`        | String   | Creative details of the promotion                         |
| `name`            | String   | Name of the promotion                                     |
| `position`        | String   | Promotion’s position on the website/app |

Here is an example of the **Promotion Viewed** event:

```javascript
rudderanalytics.track("Promotion Viewed", {
  promotion_id: "promo1",
  creative: "top_banner1",
  name: "15% off flash sale",
  position: "home_top_banner",
})
```

{{< warning >}}
For the Google Analytics 4 destination, you must include the `products` parameter in the [Promotion Viewed]({{< ref "destinations/streaming-destinations/google-analytics-4/cloud-mode.md#promotion-viewed" >}}) event to send it successfully.
{{< /warning >}}

## Promotion Clicked

This event is triggered when a visitor clicks on a promotional offer on the website or mobile app. The following properties are supported:

| **Property**   | **Type** | **Description of the Property**                                        |
| :------------- | :------- | :--------------------------------------------------------------------- |
| `promotion_id` | String   | Promotion ID                                       |
| `creative`     | String   | Creative details of the promotion                         |
| `name`         | String   | Name of the promotion                                     |
| `position`     | String   | Promotion’s position on the website/app |

Here is an example of the **Promotion Clicked** event:

```javascript
rudderanalytics.track("Promotion Clicked", {
  promotion_id: "promo1",
  creative: "top_banner1",
  name: "15% off flash sale",
  position: "home_top_banner",
})
```

{{< warning >}}
For the Google Analytics 4 destination, you can include the `products` parameter in the [Promotion Clicked]({{< ref "destinations/streaming-destinations/google-analytics-4/cloud-mode.md#promotion-clicked" >}})  event.
{{< /warning >}}