Promotions

Understand how ecommerce promotion events work in RudderStack.

less than a minute

Promotion view or click events collect useful information tracking and analyzing internal offers on your website or mobile app.

Promotion Viewed

This event is triggered when a user views a website promotion or offer. The following properties are supported:

Property Name	Type	Description of the Property
`promotion_id`	String	Promotion ID
`creative`	String	Creative details of the promotion
`name`	String	Name of the promotion
`position`	String	Promotion’s position on the website/app

Here is an example of the Promotion Viewed event:

javascript

rudderanalytics.track("Promotion Viewed", {
  promotion_id: "promo1",
  creative: "top_banner1",
  name: "15% off flash sale",
  position: "home_top_banner",
})

For the Google Analytics 4 destination, you must include the products parameter in the Promotion Viewed event to send it successfully.

Promotion Clicked

This event is triggered when a visitor clicks on a promotional offer on the website or mobile app. The following properties are supported:

Property	Type	Description of the Property
`promotion_id`	String	Promotion ID
`creative`	String	Creative details of the promotion
`name`	String	Name of the promotion
`position`	String	Promotion’s position on the website/app

Here is an example of the Promotion Clicked event:

javascript

rudderanalytics.track("Promotion Clicked", {
  promotion_id: "promo1",
  creative: "top_banner1",
  name: "15% off flash sale",
  position: "home_top_banner",
})

For the Google Analytics 4 destination, you can include the products parameter in the Promotion Clicked event.

Promotions

Promotion Viewed

Promotion Clicked

Questions? Let's figure it out together.