# X Pixel (Twitter Pixel) Destination

[X Pixel](https://business.x.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html) provides advanced analytics and tracking tools for websites and apps. It enables businesses to monitor user interactions, optimize marketing efforts, and gain insights into customer behavior through data-driven decisions.

## Links

This documentation is split into the following sections:

- [Set up X Pixel destination in RudderStack]({{< ref "destinations/streaming-destinations/xpixel/setup-guide.md" >}})
- [Send events in device mode]({{< ref "destinations/streaming-destinations/xpixel/device-mode.md" >}})

See [RudderStack Connection Modes]({{< ref "destinations/rudderstack-connection-modes.md" >}}) to learn more about sending events in cloud and device modes.

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