# Variance

The Variance customer growth platform makes your product, marketing, and sales data operational. It lets you to create, access, and manage intent-based signals across all stages of your customers' journey.

RudderStack lets you add Variance as a destination to which you can seamlessly send your event data.

## Connection compatibility

{{< destination-config >}}

## Get started

Once you have confirmed that the source platform is supported by Variance, perform the steps below:

- Configure the data source in RudderStack.
- From the list of destinations, select **Variance**.
- Then, assign a name to the destination and click **Next**.
- Select the data source and click **Next**. You will then see the following **Connection Settings** page:

{{< image src="images/image (114).webp"  >}}

- Enter the Variance **Webhook URL** and **Authorization Header Value** to configure the destination.
- To transform your event data before sending it to this destination, click **Create New Transformation**. Otherwise, click **Next**.

That's it! Your Variance destination is now configured and enabled.

## Identify

The [`identify`]({{< ref "event-spec/standard-events/identify.md" >}}) call lets you associate a visiting user to their actions as well as record their traits.

{{< info >}}
As a best practice, make sure that the `identify` call is made at the start of every session or page load for logged-in users, if possible. This will ensure allir latest traits are captured.
{{< /info >}}

A sample `identify` call is as shown:

```javascript
rudderanalytics.identify("userid", {
  name: "Name Surname",
  email: "name@website.com",
  company: {
    id: "1",
    name: "Website",
  },
})
```

## Track

The [`track`]({{< ref "event-spec/standard-events/track.md" >}}) call allows you to record the customer events, i.e. the actions that they perform, along with their associated properties.

A sample `track` call is as shown:

```javascript
rudderanalytics.track("Event Name", {
  plan: "plan value",
})
```

## Page

The [`page`]({{< ref "event-spec/standard-events/page.md" >}}) call lets you record your website's page views, with any additional relevant information about the viewed page.

A sample `page` call is as shown:

```javascript
rudderanalytics.page("Cart", "Cart Viewed", {
  path: "/cart",
  referrer: "test.com",
  search: "term",
  title: "test_item",
  url: "http://test.in",
})
```

## Group

The [`group`]({{< ref "event-spec/standard-events/group.md" >}}) call lets you associate a particular identified user with a group, such as a company, organization, or an account. It also lets you record the custom traits associated with that group, such as the name of the group, number of employees, etc.

A sample `group` call is as shown:

```javascript
rudderanalytics.group("sample-group-id", {
  name: "Example Company",
  employees: 1000,
  industry: "Software",
})
```

## Alias

Many destination platforms need an explicit [`alias`]({{< ref "event-spec/standard-events/alias.md" >}}) call for mapping the already identified users to a new user identifier that you may want to use, to track them in the future. The `alias` call lets you implement this functionality.

A sample `alias` call is as shown:

```javascript
rudderanalytics.alias("new_user_id");
```

## Account mapping

Variance offers a few different ways of mapping your users to accounts/companies. Here's an overview:

### Group

If you already use the `group` call to indicate the Account, then you do not need to fill in anything. Variance will extract the Account automatically, and you’re good to go.

### Identify with custom traits

Choose this option if you include some information about the Account/Company/Organization as a trait in each `identify` call. When you choose this option you'll need to let Variance know the name of the trait you use.

For instance, if you pass something like `{'company':{'id':1,'name':'Awesome Inc.'}}` , you could add `company.id` as the **Account ID** trait and `company.name` as the **Account Name** trait.

### Identify email trait domain extraction (fallback)

If you don't use either of the methods above, Variance can extract the domain from the `email` trait and use that as the Account name.

{{< info >}}
If none of these methods work for your setup, <a href="mailto:support@variance.com">reach out to Variance support</a> to discuss the alternatives.
{{< /info >}}

## FAQ 

#### How do I get the Variance Webhook URL/Authorization Header Value?

Go to **Integrations** > **RudderStack** page in your Variance dashboard and add a RudderStack connection to get the webhook URL and authorization header value.

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