# TikTok Ads Web Device Mode Integration

RudderStack lets you send your event data to TikTok Ads via device mode using the native web SDK.

Find the open source JavaScript SDK code for this destination in the GitHub repository.

Identify

You can use the identify call to identify a user in TikTok ads.

The following snippet highlights a sample identify call sent to TikTok Ads:

javascript

rudderanalytics.identify(
  "1hKOmRA4GRlm", {
    email: "alex@example.com",
    name: "Alex Keener"
  }, {
    externalld: [{
        id: "external_id_1",
        type: "tiktokExternalId"
    }]
  }
);

In TikTok Ads, an external ID is an identifier that uniquely represents a user. Use the externalId parameter to match the id with the TikTok user. Make sure to set the type as tiktokExternalId.

Setting an external ID for a user is helpful in increasing match rates across channels and boost your ad measurements and optimization. For more information on using external IDs, see TikTok documentation.

Traits mappings

RudderStack maps the following traits to the TikTok Ads fields:

RudderStack trait	TikTok Ads trait
`properties.phone` `properties.number`	`phone`
`properties.email`	`email`
`externalId.tiktokExternalId`	`tiktokExternalId`

Track

This destination does not strictly adhere to the RudderStack Ecommerce Event Spec.

You can use the track call to capture user events along with the associated properties.

A sample track call is shown below:

javascript

rudderAnalytics.track("Add To Cart", {
  eventId: "123",
  category: "cat1",
  product_id: "product",
  contents: [{
      "price": 8,
      "quantity": 2,
      "content_type": "socks",
      "content_id": "1077218"
    },
    {
      "price": 30,
      "quantity": 1,
      "content_type": "dressing",
      "content_id": "1237218"
    }
  ],
  currency: "USD",
  email: "alex@example.com",
  phone: "1234567890"
});

Event mapping

You can use the Event mapping settings in the dashboard to map your events to the below TikTok standard events:

List of supported TikTok standard events

Add Payment Info
Add to Cart
Add to Wishlist
Application Approval
Click Button
Complete Payment
Complete Registration
Contact
Customize Product
Download
Find Location
Initiate Checkout
Lead
Place an Order
Purchase
Schedule
Search
Submit Application
Submit Form
Subscribe
Start Trial
View Content

TikTok has recently updated the following standard events:

Submit Form is renamed to Lead.

Complete Payment is renamed to Purchase.

Although TikTok still supports the old events (Submit Form and Complete Payment), RudderStack recommends using the new events (Lead and Purchase) to avoid any issues.

Property mappings

RudderStack maps the following event properties to the corresponding TikTok Ads properties:

RudderStack property	TikTok Ads property
`context.traits.email` `traits.email` `properties.email`	`email`
`context.traits.phone` `traits.phone` `properties.phone`	`phone`
`testEventCode`	`test_event_code`
`properties.event_id`	`event_id`
`properties.contents`	`contents`
`properties.category`	`category`
`properties.status`	`status`
`properties.name`	`content_name`
`properties.product_id` `properties.productId`	`content_id`
`properties.contentType` `properties.content_type`	`content_type`
`properties.currency`	`currency`
`properties.value`	`value`
`properties.description`	`description`

Send the testEventCode property to test a connection in TikTok Ads.

For custom events, RudderStack maps only the standard fields supported by TikTok Ads and drops all other fields in the event. See TikTok Ads standard fields documentation for more information.

Page

RudderStack does not send any page-related properties to TikTok. Once you make a page call, TikTok automatically fetches all the page-related properties.

The following snippet highlights a sample page call:

javascript

rudderanalytics.page();