TikTok Ads device mode

Send events to TikTok Ads using RudderStack web device mode.

2 minute read

RudderStack lets you send your event data to TikTok Ads via device mode using the native web SDK.

Find the open source JavaScript SDK code for this destination in the GitHub repository.

Identify

You can use the identify call to identify a user in TikTok ads.

The following snippet highlights a sample identify call sent to TikTok Ads:

rudderanalytics.identify(
  "1hKOmRA4GRlm", {
    email: "alex@example.com",
    name: "Alex Keener"
  }, {
    externalld: [{
        id: "external_id_1",
        type: "tiktokExternalId"
    }]
  }
);

In TikTok Ads, an external ID is an identifier that uniquely represents a user. Use the externalId parameter to match the id with the TikTok user. Make sure to set the type as tiktokExternalId.

Setting an external ID for a user is helpful in increasing match rates across channels and boost your ad measurements and optimization. For more information on using external IDs, see TikTok documentation.

Traits mappings

RudderStack maps the following traits to the TikTok Ads fields:

RudderStack trait	TikTok Ads trait
`properties.phone` `properties.number`	`phone`
`properties.email`	`email`
`externalId.tiktokExternalId`	`tiktokExternalId`

Track

You can use the track call to capture user events along with the associated properties.

A sample track call is shown below:

rudderAnalytics.track("Add To Cart", {
  eventId: "123",
  category: "cat1",
  product_id: "product",
  contents: [{
      "price": 8,
      "quantity": 2,
      "content_type": "socks",
      "content_id": "1077218"
    },
    {
      "price": 30,
      "quantity": 1,
      "content_type": "dressing",
      "content_id": "1237218"
    }
  ],
  currency: "USD",
  email: "alex@example.com",
  phone: "1234567890"
});

Supported mappings

RudderStack maps the following event properties to the corresponding TikTok Ads properties:

RudderStack property	TikTok Ads property
`context.traits.email` `traits.email` `properties.email`	`email`
`context.traits.phone` `traits.phone` `properties.phone`	`phone`
`testEventCode`	`test_event_code`
`properties.event_id`	`event_id`
`properties.contents`	`contents`
`properties.category`	`category`
`properties.status`	`status`
`properties.name`	`content_name`
`properties.product_id` `properties.productId`	`content_id`
`properties.contentType` `properties.content_type`	`content_type`
`properties.currency`	`currency`
`properties.value`	`value`
`properties.description`	`description`

Send the testEventCode property to test a connection in TikTok Ads.

For custom events, RudderStack maps only the standard fields supported by TikTok Ads and drops all other fields in the event. See TikTok Ads standard fields documentation for more information.

Page

RudderStack does not send any page-related properties to TikTok. Once you make a page call, TikTok automatically fetches all the page-related properties.

The following snippet highlights a sample page call:

rudderanalytics.page();

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