TikTok Ads cloud mode

Send events to TikTok Ads using RudderStack cloud mode.

3 minute read

RudderStack lets you send your event data to TikTok Ads via cloud mode.

Note that:
This integration supports both Events 1.0 and Events 2.0 API for sending events to TikTok. RudderStack recommends using the Events 2.0 API to send your events as TikTok will sunset the Events 1.0 API by the second half of 2024.
To send custom events to TikTok Ads using RudderStack Open Source, use rudder-transformer v1.52.0 or later.

Find the open source transformer code for this destination in the GitHub repository.

Track

Use the track call to capture user events along with the associated properties.

A sample track call is shown below:

rudderanalytics.track("Order Completed", {
  checkout_id: "12345",
  order_id: "1234",
  affiliation: "Apple Store",
  total: 20,
  revenue: 15.0,
  shipping: 22,
  tax: 1,
  discount: 1.5,
  coupon: "ImagePro",
  currency: "USD",
  contentType: "product",
  products: [{
      product_id: "123",
      sku: "G-32",
      name: "Monopoly",
      price: 14,
      quantity: 1,
      category: "Games",
      url: "https://www.website.com/product/path",
      image_url: "https://www.website.com/product/path.jpg",
    },
    {
      product_id: "345",
      sku: "F-32",
      name: "UNO",
      price: 3.45,
      quantity: 2,
      category: "Games",
    },
  ],
})

Event mapping

RudderStack maps the following events to the corresponding TikTok Ads Events:

RudderStack event	TikTok Ads event
`ViewContent`	`ViewContent`
`ClickButton`	`ClickButton`
`Search`	`Search`
`Contact`	`Contact`
`Download`	`Download`
`SubmitForm`	`SubmitForm`
`CompleteRegistration`	`CompleteRegistration`
`Subscribe`	`Subscribe`

RudderStack also maps the following ecommerce events:

RudderStack event	TikTok Ads event
`Product Added to Wishlist`	`AddToWishlist`
`Product Added`	`AddToCart`
`Checkout Started`	`InitiateCheckout`
`Payment Info Entered`	`AddPaymentInfo`
`Checkout Step Completed`	`CompletePayment`
`Order Completed`	`PlaceAnOrder`

Property mapping

RudderStack maps the following optional event properties to the corresponding TikTok Ads fields:

TikTok will sunset the Events 1.0 API by the second half of 2024. RudderStack recommends using the Events 2.0 API to send your events.

RudderStack property	TikTok Ads property
`properties.eventId`	`event_id`
`timestamp`	`timestamp`
`properties.testEventCode`	`test_event_code`
`properties.contents`	`properties.contents`
`properties.currency`	`properties.currency`
`properties.clickId`	`context.ad.callback`
`properties.value`	`properties.value`
`properties.description`	`properties.description`
`properties.query`	`properties.query`
`properties.context.ad` or `context.ad`	`context.ad`
`properties.context.page` or `context.page`	`context.page`
`properties.context.user`	`context.user`
`context.ip`	`context.ip`
`context.userAgent`	`context.user_agent`
From `externalId` `tiktokExternalId`	`user.external_id`

For custom events, RudderStack maps only the standard fields supported by TikTok Ads and drops all other fields in the event. See TikTok Ads standard fields documentation for more information.

RudderStack property	TikTok Ads property
`properties.eventId` `properties.event_id` `messageId`	`data.$.event_id`
`timestamp`	`data.$.event_time`
`phone`	`data.$.user.phone`
`properties.contents`	`data.$.properties.contents`
`properties.contentType` `properties.content_type`	`data.$.properties.content_type`
`properties.currency`	`data.$.properties.currency`
`properties.description`	`data.$.properties.description`
`properties.email` `traits.email` `context.traits.email` `context.user.email`	`data.$.user.email`
`properties.limited_data_use`	`data.$.limited_data_use`
`properties.orderId` `properties.order_id`	`data.$.properties.order_id`
`properties.value`	`data.$.properties.value`
`properties.query`	`data.$.properties.query`
`properties.shopId` `properties.shop_id`	`data.$.properties.shop_id`
`properties.ttclid`	`data.$.user.ttclid`
`properties.ttp`	`data.$.user.ttp`
`properties.referrer` `context.page.referrer`	`data.$.page.referrer`
`properties.url` `context.page.url`	`data.$.page.url`
`context.locale`	`data.$.user.locale`
`context.ip` `request_ip`	`data.$.user.ip`
`context.userAgent`	`data.$.user.user_agent`
`properties.testEventCode`	`test_event_code`
From `externalId` `tiktokExternalId`	`data.$.user.external_id`

Note that the properties.ttclid to user.ttclid mapping corresponds to the properties.clickId to context.ad.callback mapping in Events 1.0 API.

FAQ

I see a 40002 response code with ‘No permission to operate pixel code’ error message, what can I do?

This error code is related to the authentication of your TikTok account. For more information, refer to the TikTok documentation.

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