The following table details the mapping of the schema fields (as specified in the RudderStack dashboard) and the Snapchat Marketing API.
RudderStack normalizes the raw identifiers by following the Snapchat-prescribed rules before SHA-256 hashing and sending them to Custom Audience.
RudderStack groups the identifiers in batches with a maximum of 100000 identifiers per request. For more information, refer to the Snapchat Marketing API.
RudderStack schema field
Custom Audience field
RudderStack trims any leading and trailing whitespaces and converts all characters into the lower case before hashing.
RudderStack includes the country code and removes any double 0s in front of it. It also excludes any non-numeric characters like whitespaces, parentheses, +, or -.
RudderStack converts all characters into the lower case. It does not remove any hyphens.
email, mobileAdId/mobile_id, or mobile must be present in your events depending on the Schema setting configured in the RudderStack dashboard. Otherwise, RudderStack will not send the events to Snapchat Custom Audience.
Where can I find my Snapchat Segment ID?
To get your Snapchat Segment ID, follow the steps below:
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