# Snapchat Conversion

Snapchat's [Conversions API](https://businesshelp.snapchat.com/s/article/conversions-api?language=en_US) lets you send your web, mobile, and offline events to Snapchat via a S2S (server-to-server) integration. You can then leverage this data to optimize your Snapchat ad campaigns and measure user conversions effectively.

## Links

This documentation is split into the following sections:

- [Set up Snapchat Conversion destination in RudderStack]({{< ref "destinations/streaming-destinations/snapchat-conversion/setup-guide.md" >}})
- [Send events in cloud mode]({{< ref "destinations/streaming-destinations/snapchat-conversion/cloud-mode.md" >}})

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