Segment is a leading Customer Data Platform (CDP). It lets you track and collect your customer events from a variety of digital touchpoints and send them to the marketing and analytics platforms of your choice.
With RudderStack, you can send your customer events to Segment in real-time.
To enable sending data to Segment, you will first need to add it as a destination in the RudderStack dashboard. Once the destination is configured and enabled, events from RudderStack will start flowing to Segment.
Before configuring Segment in RudderStack, verify if the source platform supports sending events to RudderStack by referring to the table below:
The group call lets you associate a particular identified user with a group, such as a company, organization, or an account. It also lets you record the custom traits associated with that group, such as the name of the group, number of employees, etc.
The alias call allows you to associate one user identity with another. This is quite useful in case of some destinations such as Mixpanel (associating anonymousId with an identified user on signup) or Kissmetrics (when the user switches IDs).
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