# Reddit Pixel

[Reddit Pixel](https://ads.reddit.com/) is a JavaScript snippet that you can add to your website to track user actions on your website after interacting with your ad on Reddit. 

## Connection compatibility

{{< destination-config >}}

{{< info >}}
In the web device mode integration, that is, using [JavaScript SDK]({{< ref "sources/event-streams/sdks/rudderstack-javascript-sdk/_index.md" >}}) as a source, RudderStack loads the Reddit Pixel native SDK from the `https://www.redditstatic.com/` domain.

Based on your website's content security policy, you might need to [allowlist this domain]({{< ref "sources/event-streams/sdks/rudderstack-javascript-sdk/load-js-sdk.md#allowlist-destination-domain" >}}) to load the Reddit Pixel SDK successfully.
{{< /info >}}

## Get started

Once you have confirmed that the source platform supports sending events to Reddit Pixel, follow these steps:

1. From your [RudderStack dashboard](https://app.rudderstack.com/), add the source. Then, from the list of destinations, select **Reddit Pixel**.
2. Assign a name to your destination and click **Continue**.

## Connection settings

To successfully configure Reddit Pixel as a destination, configure the following settings:

- **Pixel ID**: Enter your Reddit [Pixel ID]({{< ref "#faq" >}}).
- **Mapping to trigger the Reddit Pixel events for the respective events set here**: Use this setting to map custom event names to the standard Reddit Pixel events.
- **Client-side Events Filtering**: This setting lets you specify which events should be blocked or allowed to flow through to Reddit Pixel. Refer to the [Client-side Events Filtering]({{< ref "sources/event-streams/sdks/event-filtering.md" >}}) guide for more information.
- **Use device mode to send events**: As this is a web device mode-only destination, this setting is enabled by default and cannot be disabled.
- **Consent management settings**: Configure the consent management settings for the specified source by choosing the **Consent management provider** from the dropdown and entering the relevant consent category IDs. See [Consent Management in RudderStack]({{< ref "data-governance/consent-management/overview.md" >}}) for more information on this feature.

## Identify

You can use the [`identify`]({{< ref "event-spec/standard-events/identify.md" >}}) call to update the user's signup information.

A sample `identify` call is as shown:

```javascript
rudderanalytics.identify()
```

## Page

When you make a [`page`]({{< ref "event-spec/standard-events/page.md" >}}) call, the `track` event is sent as `PageVisit` to `rdt('track,'PageVisit')`. RudderStack ignores any parameter sent to `rudderanalytics.page()`.

A sample `page` call is as shown:

```javascript
rudderanalytics.page()
```

## Track

The [`track`]({{< ref "event-spec/standard-events/track.md" >}}) call lets you capture user events along with the properties associated with them.

A sample `track` call is shown below:

```javascript
rudderanalytics.track("Product Added")
```

### Property mappings

The following table lists the event mapping from RudderStack to Reddit Pixel's standard events:

| RudderStack event  | Reddit Pixel standard event |
| :-------------------------- | :------------------------------ |
| `Product Added`             | `Add to Cart`                   |
| `Product Added to Wishlist` | `Add to Wishlist`               |
| `Order Completed`           | `Purchase`                      |

The following table lists the custom events mapping from RudderStack to Reddit Pixel's standard events:

| RudderStack event  | Reddit Pixel standard event |
| :------------------------- | :------------------------------ |
| `Lead`                     | `Lead`                          |
| `View Content`             | `ViewContent`                   |
| `Search`                   | `Search`                        |

{{< warning >}}
Reddit Pixel does not support any other custom events apart from the ones mentioned above.
{{< /warning >}}

## FAQ 

#### Where can I find the Pixel ID in Reddit Pixel?

1. Log in to the [Reddit Ads Manager account](https://accounts.reddit.com/adsregister). 
2. Select **Events Manager** from the drop-down menu in the top-left corner.

{{< image src="images/event-stream-destinations/reddit-pixel-id-1.webp"  >}}

3. Select **Set Up Reddit Pixel** and choose from one of the below options according to your requirement:

{{< image src="images/event-stream-destinations/reddit-pixel-id.webp"  >}}

Based on the selected option, you will find your Pixel ID on the next screen.

See [Reddit Pixel documentation](https://business.reddithelp.com/helpcenter/s/article/Install-the-Reddit-Pixel-on-your-website) for more information on setting up the Reddit Pixel.