Reddit Pixel is a JavaScript snippet that, once added to your website, lets you track user actions on your website after interacting with your ad on Reddit. You can also leverage Reddit Pixel to retarget your visitors and boost your conversions.

You can now seamlessly send your event data to Reddit Pixel by adding it as a destination in RudderStack.

Getting started

Before configuring Reddit Pixel as a destination in RudderStack, verify if the source platform is supported by Reddit Pixel by referring to the table below: ̦

Connection ModeWebMobileServer
Device modeSupported--
Cloud mode---
To know more about the difference between cloud mode and device mode in RudderStack, refer to the RudderStack Connection Modes guide.

Once you have confirmed that the source supports sending events to Reddit Pixel, perform the steps below:

  • From your RudderStack dashboard, add the source. From the list of destinations, select Reddit Pixel.
  • Give a name to the destination and click on Next. You should then see the following screen:
RedditPixel 1
  • Enter your Reddit Pixel Advertiser ID.

For more information on how to find your Reddit Pixel Advertiser ID, refer to the FAQs below.


In Reddit Pixel, the identify call updates the Reddit Pixel with the user's signup information.

A sample identify call is as shown:



When the page call is made, the track event is sent as PageVisit to rdt('track,'PageVisit'). RudderStack ignores any parameter sent to

A sample page call is as shown:


The track call lets you track custom events in your website.

A sample call looks like the following code snippet:

rudderanalytics.track("Product Added")

RudderStack transforms the following events to Reddit Pixel's Standard Events:

RudderStack Event NameReddit Pixel Standard Event
Product AddedAdd to Cart
Product Added to WishlistAdd to Wishlist
Order CompletedPurchase

In addition, RudderStack also supports mapping the following custom events:

RudderStack Event NameReddit Pixel Standard Event
View ContentViewContent

Reddit Pixel does not support any other custom events apart from the ones mentioned above.


Where can I find the Reddit Pixel Advertiser ID?

To get your Reddit Pixel Advertiser ID, go to your Reddit Ads Manager account. Under Reddit Pixel Setup, select the Reddit Pixel button. Here, you can find the advertiser ID in the rdt('init', <advertiserID>) line of the snippet code, as shown below.

RedditPixel 2

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