Reddit Pixel

Send your event data from RudderStack to Reddit Pixel.

Reddit Pixel is a JavaScript snippet that you can add to your website to track user actions on your website after interacting with your ad on Reddit.

Connection compatibility

Destination info
  • Status: Generally Available
  • Supported sources: Web
  • Refer to it as REDDIT_PIXEL in the Integrations object.

Connection modes
SourceCloud modeDevice modeHybrid mode
Webnot supportedsupportednot supported
Supported message types
SourceIdentifyPageTrackScreenGroupAlias
Device mode
Websupportedsupportedsupportednot supportednot supportednot supported
info

In the web device mode integration, that is, using JavaScript SDK as a source, RudderStack loads the Reddit Pixel native SDK from the https://www.redditstatic.com/ domain.

Based on your website’s content security policy, you might need to allowlist this domain to load the Reddit Pixel SDK successfully.

Get started

Once you have confirmed that the source platform supports sending events to Reddit Pixel, follow these steps:

  1. From your RudderStack dashboard, add the source. Then, from the list of destinations, select Reddit Pixel.
  2. Assign a name to your destination and click Continue.

Connection settings

To successfully configure Reddit Pixel as a destination, configure the following settings:

  • Pixel ID: Enter your Reddit Pixel ID.
  • Mapping to trigger the Reddit Pixel events for the respective events set here: Use this setting to map custom event names to the standard Reddit Pixel events.
  • Client-side Events Filtering: This setting lets you specify which events should be blocked or allowed to flow through to Reddit Pixel. Refer to the Client-side Events Filtering guide for more information.
  • Use device mode to send events: As this is a web device mode-only destination, this setting is enabled by default and cannot be disabled.
  • OneTrust Cookie Categories: This setting lets you associate OneTrust cookie consent groups to Reddit Pixel.

Identify

You can use the identify call to update the user’s signup information.

A sample identify call is as shown:

rudderanalytics.identify()

Page

When you make a page call, the track event is sent as PageVisit to rdt('track,'PageVisit'). RudderStack ignores any parameter sent to rudderanalytics.page().

A sample page call is as shown:

rudderanalytics.page()

Track

The track call lets you capture user events along with the properties associated with them.

A sample track call is shown below:

rudderanalytics.track("Product Added")

Property mappings

The following table lists the event mapping from RudderStack to Reddit Pixel’s standard events:

RudderStack eventReddit Pixel standard event
Product AddedAdd to Cart
Product Added to WishlistAdd to Wishlist
Order CompletedPurchase

The following table lists the custom events mapping from RudderStack to Reddit Pixel’s standard events:

RudderStack eventReddit Pixel standard event
LeadLead
View ContentViewContent
SearchSearch
warning
Reddit Pixel does not support any other custom events apart from the ones mentioned above.

FAQ

Where can I find the Pixel ID in Reddit Pixel?

  1. Log in to the Reddit Ads Manager account.
  2. Select Events Manager from the drop-down menu in the top-left corner.
  1. Select Set Up Reddit Pixel and choose from one of the below options according to your requirement:

Based on the selected option, you will find your Pixel ID on the next screen.

See Reddit Pixel documentation for more information on setting up the Reddit Pixel.


Questions? Contact us by email or on Slack