Send your event data from RudderStack to Reddit Pixel.
RudderStack supports sending event data to Reddit Pixel via the following connection modes:
Once you have confirmed that the source platform supports sending events to Reddit Pixel, follow these steps:
From your RudderStack dashboard, add the source. Then, from the list of destinations, select Reddit Pixel.
Assign a name to your destination and click Continue.
To successfully configure Reddit Pixel as a destination, configure the following settings:
Advertiser ID: Enter your Reddit Pixel Advertiser ID. Refer to the FAQ section for more information on obtaining the Advertiser ID.
Mapping to trigger the Reddit Pixel events for the respective events set here: Use this setting to map custom event names to the standard Reddit Pixel events.
Client-side Events Filtering: This setting lets you specify which events should be blocked or allowed to flow through to Reddit Pixel. Refer to the Client-side Events Filtering guide for more information.
Use device mode to send events: As this is a web device mode-only destination, this setting is enabled by default and cannot be disabled.
OneTrust Cookie Categories: This setting lets you associate OneTrust cookie consent groups to Reddit Pixel.
You can use the identify call to update the user’s signup information.
A sample identify call is as shown:
When you make a page call, the track event is sent as PageVisit to rdt('track,'PageVisit'). RudderStack ignores any parameter sent to rudderanalytics.page().
A sample page call is as shown:
The track call lets you capture user events along with the properties associated with them.
A sample track call is shown below:
The following table lists the event mapping from RudderStack to Reddit Pixel’s standard events:
Reddit Pixel standard event
Add to Cart
Product Added to Wishlist
Add to Wishlist
The following table lists the custom events mapping from RudderStack to Reddit Pixel’s standard events:
Reddit Pixel standard event
Reddit Pixel does not support any other custom events apart from the ones mentioned above.
Where can I find the Reddit Pixel Advertiser ID?
To get your Reddit Pixel Advertiser ID, follow these steps:
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