# Quora Pixel

[Quora Conversion Pixel](https://quoraadsupport.zendesk.com/hc/en-us/articles/115010303387-About-the-Quora-Pixel) is a popular advertising and marketing tool to track your website traffic and conversions.  If you are running ad campaigns on [Quora](https://quora.com/), you can attribute the downstream user actions on your website to your Quora impressions.

## Connection compatibility

{{< destination-config >}}

{{< info >}}
In the web device mode integration, that is, using [JavaScript SDK]({{< ref "sources/event-streams/sdks/rudderstack-javascript-sdk/_index.md" >}}) as a source, RudderStack loads the Quora Pixel native SDK from the`https://a.quora.com/` domain.

Based on your website's content security policy, you might need to [allowlist this domain]({{< ref "sources/event-streams/sdks/rudderstack-javascript-sdk/load-js-sdk.md#allowlist-destination-domain" >}}) to load the Quora Pixel SDK successfully.
{{< /info >}}

## Get started

Once you have confirmed that the source platform supports sending events to Quora Pixel, follow these steps:

1. From your [RudderStack dashboard](https://app.rudderstack.com/), add the source. Then, from the list of destinations, select **Quora Pixel**.
2. Assign a name to your destination and click **Continue**.

### Connection settings 

To successfully configure Quora Pixel as a destination, you need to configure the following settings:

- **Pixel ID**: Enter the Pixel ID from your Quora Ads Manager Account. For more information on getting your Pixel ID, refer to the [FAQ]({{< ref "#how-do-i-retrieve-the-quora-pixel-id" >}}) section below.
- **Map RudderStack events to Quora Pixel events**: Use this setting to map your events to specific Quora Pixel events.

{{< info >}}
You can map multiple Quora Pixel events to a single RudderStack event and vice versa. If you do not specify a mapping for a particular event, RudderStack maps it to Quora's **Generic** event.
{{< /info >}}

- **Client-side Events Filtering**: This setting lets you specify which events should be blocked or allowed to flow through to Quora Pixel. For more information on this setting, refer to the [Client-side Events Filtering]({{< ref "sources/event-streams/sdks/event-filtering.md" >}}) guide.
- **Use device mode to send events**: As this is a [web device mode]({{< ref "destinations/rudderstack-connection-modes.md#device-mode" >}})-only destination, this setting is enabled by default and cannot be disabled.
- **Consent management settings**: Configure the consent management settings for the specified source by choosing the **Consent management provider** from the dropdown and entering the relevant consent category IDs. See [Consent Management in RudderStack]({{< ref "data-governance/consent-management/overview.md" >}}) for more information on this feature.

## Supported calls

Quora Pixel does not accept the standard RudderStack events, that is, [`identify`]({{< ref "event-spec/standard-events/identify.md" >}}), [`page`]({{< ref "event-spec/standard-events/page.md" >}}), etc. directly. You need to first map these event names to the corresponding Quora events in the RudderStack dashboard.

Suppose you specify the following mapping in the RudderStack dashboard:

{{< image src="images/event-stream-destinations/quora-pixel-usecase.webp" alt="Quora Pixel event mapping use-case" >}}

RudderStack then takes the event name `Product Viewed` and maps it to Quora's `Search` event.

A sample `Product Viewed` event is shown below:

```javascript
rudderanalytics.track("Product Viewed");
```

{{< warning >}}
You can only pass the event name to Quora Pixel. It does not accept any event properties.
{{< /warning >}}

RudderStack sends any event for which the mapping is not specified in the dashboard as a `Generic` event.

## Event mapping

Quora Ads supports two types of events, [Standard](https://quoraadsupport.zendesk.com/hc/en-us/articles/360029101832-Standard-Events) and [Custom](https://quoraadsupport.zendesk.com/hc/en-us/articles/360029101852).

### Standard events

Quora Pixel **natively supports** the following standard events:

| Standard event | Description |
| :-------| :--------|
| Generic | Used to track generic actions that are not accounted for in the other categories. |
| Purchase | Used to track purchases of digital or physical goods. |
| Generate Lead | Used to track the lead generation process. |
| Complete Registration |  Used to track user signups for a newsletter or service. |
| Add Payment Info | Used to track the linking of payment information to a user's account. |
| Add to Cart | Used to track the addition of items to a cart. |
| Add to Wishlist | Used to track the addition of items to a wishlist. |
| Initiate Checkout | Used to track the checkout process initialization. |
| Search | Used to track different types of searches. |

You can map these events to the RudderStack events via the **Map RudderStack events to Quora Pixel events** dashboard setting.

### Custom events

Before you map your RudderStack events to Quora's [custom events](https://quoraadsupport.zendesk.com/hc/en-us/articles/360029101852), make sure you have first configured the custom event in your Quora Ads Manager account.

To add a new custom event in Quora Ads Manager, follow these steps:

1. Log into your [Quora Ads Manager Account](https://www.quora.com/ads/account).
2. Navigate to the **Pixel & events** tab in your Quora Dashboard.
3. Click the **Create event** button to open the **Create custom event** modal.
4. Custom events require a name and description, and category. They also require **at least** one URL rule in the **URL Event** setting:

{{< image src="images/event-stream-destinations/quora-pixel-custom-event.webp" alt="Custom Event" >}}

5. Click **Create event** to add a new custom event.

By default, Quora Pixel automatically tracks the custom events based on the **URL Event** setting. You need to include the specific web page URL keywords from which requests will be sent to Quora.

You can also send a specific RudderStack event as a Quora custom event by choosing the **Custom** event option from the dropdown:

{{< image src="images/event-stream-destinations/quora-pixel-custom-events-example.webp" alt="Custom Event" >}}

{{< warning >}}
If you send a [standard event]({{< ref "#standard-events" >}}) from a URL that is included in the **URL Event** property of your custom event configured in Quora Pixel, the event will be recorded in Quora as **both** a standard and custom event.
{{< /warning >}}

## FAQ 

#### How do I retrieve the Quora Pixel ID?

To retrieve your Pixel ID from the Quora Ads dashboard, follow these steps:

1. Log into your [Quora Ads Manager Account](https://www.quora.com/ads/account).
2. Navigate to the **Pixel & events** tab in your Quora Ads dashboard.
3. Click the **Setup Pixel** button to open the **Install the Quora Pixel** modal.
4. Select **Install manually** and click the **Next** button.
5. In the **Step 1: Install the base Pixel** modal, copy the installation JavaScript snippet and paste it somewhere safe.
6. Search for `init` in the snippet. The string corresponding to `init` is your Pixel ID. For example, if your snippet contains the following code:

```
qp('init', 'd2bnp3ubi9x6zq1p89h5hyx2hf5q1k3v');
```
In this case, `d2bnp3ubi9x6zq1p89h5hyx2hf5q1k3v` is your Pixel ID.

#### Can I use the client-side events filtering feature for the custom events?

The [client-side events filtering]({{< ref "sources/event-streams/sdks/event-filtering.md" >}}) feature is not applicable for custom events. This is because Quora tracks custom events based on the **URL Event** property.