Quora Conversion Pixel is a popular advertising and marketing tool to track your website traffic and conversions. If you are running ad campaigns on Quora, you can attribute the downstream user actions on your website to your Quora impressions.
RudderStack supports sending event data to Quora Pixel via the following connection modes:
https://a.quora.com/domain. Based on your website's content security policy, you might need to allowlist this domain to load the Quora Pixel SDK successfully.
Once you have confirmed that the source platform supports sending events to Quora Pixel, follow these steps:
- From your RudderStack dashboard, add the source. Then, from the list of destinations, select Quora Pixel.
- Assign a name to your destination and click Continue.
To successfully configure Quora Pixel as a destination, you need to configure the following settings:
- Pixel ID: Enter the Pixel ID from your Quora Ads Manager Account. For more information on getting your Pixel ID, refer to the FAQ section below.
- Map RudderStack events to Quora Pixel events: Use this setting to map your events to specific Quora Pixel events.
- Client-side Events Filtering: This setting lets you specify which events should be blocked or allowed to flow through to Quora Pixel. For more information on this setting, refer to the Client-side Events Filtering guide.
- Use device mode to send events: As this is a web device mode-only destination, this setting is enabled by default and cannot be disabled.
- OneTrust Cookie Categories: This setting lets you associate the OneTrust cookie consent groups to the Quora Pixel destination.
Quora Pixel does not accept the standard RudderStack events, that is,
page, etc. directly. You need to first map these event names to the corresponding Quora events in the RudderStack dashboard.
Suppose you specify the following mapping in the RudderStack dashboard:
RudderStack then takes the event name
Product Viewed and maps it to Quora's
Product Viewed event is shown below:
RudderStack sends any event for which the mapping is not specified in the dashboard as a
Quora Pixel natively supports the following standard events:
|Generic||Used to track generic actions that are not accounted for in the other categories.|
|Purchase||Used to track purchases of digital or physical goods.|
|Generate Lead||Used to track the lead generation process.|
|Complete Registration||Used to track user signups for a newsletter or service.|
|Add Payment Info||Used to track the linking of payment information to a user's account.|
|Add to Cart||Used to track the addition of items to a cart.|
|Add to Wishlist||Used to track the addition of items to a wishlist.|
|Initiate Checkout||Used to track the checkout process initialization.|
|Search||Used to track different types of searches.|
You can map these events to the RudderStack events via the Map RudderStack events to Quora Pixel events dashboard setting.
Before you map your RudderStack events to Quora's custom events, make sure you have first configured the custom event in your Quora Ads Manager account.
To add a new custom event in Quora Ads Manager, follow these steps:
- Log into your Quora Ads Manager Account.
- Navigate to the Pixel & events tab in your Quora Dashboard.
- Click the Create event button to open the Create custom event modal.
- Custom events require a name and description, and category. They also require at least one URL rule in the URL Event setting, as shown:
- Click Create event to add a new custom event.
By default, Quora Pixel automatically tracks the custom events based on the URL Event setting. You need to include the specific web page URL keywords from which requests will be sent to Quora.
You can also send a specific RudderStack event as a Quora custom event by choosing the Custom event option from the dropdown, as shown:
To retrieve your Pixel ID from the Quora Ads dashboard, follow these steps:
- Log into your Quora Ads Manager Account.
- Navigate to the Pixel & events tab in your Quora Ads dashboard.
- Click the Setup Pixel button to open the Install the Quora Pixel modal.
- Select Install manually and click the Next button.
- Search for
initin the snippet. The string corresponding to
initis your Pixel ID. For example, if your snippet contains the following code:
In this case,
d2bnp3ubi9x6zq1p89h5hyx2hf5q1k3v is your Pixel ID.
The client-side events filtering feature is not applicable for custom events. This is because Quora tracks custom events based on the URL Event property.