# Optimizely Feature Experimentation Cloud Mode Integration

RudderStack lets you send your web experimentation data to Optimizely Feature Experimentation via cloud mode.

Find the open source transformer code for this destination in the GitHub repository.

Identify

You can use the identify call to send decision events to Optimizely using their Event API and activating the user for an experiment variation.

Note that:

You must call identify before the track/page/screen calls.

Make sure to pass the same userId that you are passing in the identify call to all other calls (track/ page/screen).

A sample identify call sent to Optimizely:

javascript

rudderanalytics.identify("1hKOmRA4GRlm", {
  firstName: "Alex",
  lastName: "Keener",
});

To send campaignId, experimentId, and variationId in your identify events, use the integrations object in your calls:

javascript

rudderanalytics.identify("1hKOmRA4GRlm", {
  firstName: "Alex",
  lastName: "Keener",
  integrations: {
    Optimizely Fullstack: {
      campaignId: "<campaign_id>";
      experimentId: "<experiment_id>";
      variationId: "<variation_id>";
    }
  }
});

Supported mappings

RudderStack maps the following event properties to the corresponding Optimizely properties:

RudderStack property	Optimizely property	Note
`userId` `anonymousId` Required	`visitor_id`	Determined based on the Track known users dashboard setting.
`session_id` `context.sessionId`	`session_id`	-

You can also map the RudderStack user traits to specific Optimizely attributes. See Attribute mappings for more information.

Track

You can use the track call to send the experiment-related information to Optimizely. RudderStack then sends the event name associated with an active experiment to Optimizely using their Event API.

To map your track event to specific Optimizely events, use the RudderStack to Optimizely event mappings dashboard setting. See Track settings for more information.

A sample track call is shown below:

javascript

rudderanalytics.track(
  "Product Added", {
    item: "Tshirt",
    currency: "USD"
  })

Supported mappings

RudderStack maps the following event properties to the corresponding Optimizely properties:

RudderStack property	Optimizely property	Note
`userId` `anonymousId` Required	`visitor_id`	Determined based on the Track known users dashboard setting.
`session_id` `context.sessionId`	`session_id`	-
`properties.quantity`	`quantity`	-
`properties.revenue`	`revenue`	RudderStack converts the value of `revenue` to cents before passing it to Optimizely. For example, $5 will be converted to 500 cents.
`properties`	`tags`	Other properties except `quantity` and `revenue`.

Page

You can use the page call to record your website’s page views with any additional relevant information about the viewed page.

RudderStack sends a page call to Optimizely using their Event API with a valid event name associated with an active experiment.

A sample page call is shown:

javascript

rudderanalytics.page("Home");

Send page name and category

To send the page category/name details to Optimizely:

Enable Track Categorized Pages, Track Named Pages, or both, in your dashboard settings.
Map your page event to a specific Optimizely event using the RudderStack Page Name/Category to Optimizely event mappings setting.

See Page settings for more information.

Supported mappings

RudderStack property	Optimizely property	Note
`userId` `anonymousId` Required	`visitor_id`	Determined based on the Track known users dashboard setting.
`session_id` `context.sessionId`	`session_id`	-
`properties`	`tags`	-

Screen

You can use the screen call to record your users’ mobile screen views with any additional relevant information about the screen.

RudderStack sends a screen call to Optimizely using their Event API with a valid event name associated with an active experiment.

A sample screen call is shown:

javascript

rudderanalytics.screen("Main");

Send screen name and category

To send the screen category/name details to Optimizely:

Enable Track Categorized Pages, Track Named Pages, or both, in your dashboard settings.
Map your screen event to a specific Optimizely event using the RudderStack Page Name/Category to Optimizely event mappings setting.

See Page settings for more information.

Supported mappings

RudderStack property	Optimizely property	Note
`userId` `anonymousId` Required	`visitor_id`	Determined based on the Track known users dashboard setting.
`session_id` `context.sessionId`	`session_id`	-
`properties`	`tags`	-

View experimentation results

To view the experimentation-related metrics, go to the Results page page of your Optimizely dashboard. You can also view the results as a data export.