Optimizely Feature Experimentation Cloud Mode

RudderStack lets you send your web experimentation data to Optimizely Feature Experimentation via cloud mode.

Find the open source transformer code for this destination in the GitHub repository.

Identify

You can use the identify call to send decision events to Optimizely using their Event API and activating the user for an experiment variation.

Note that:

• You must call identify before the track/page/screen calls.
• Make sure to pass the same userId that you are passing in the identify call to all other calls (track/ page/screen).

A sample identify call sent to Optimizely:

rudderanalytics.identify("1hKOmRA4GRlm", {
  firstName: "Alex",
  lastName: "Keener",
});

To send campaignId, experimentId, and variationId in your identify events, use the integrations object in your calls:

rudderanalytics.identify("1hKOmRA4GRlm", {
  firstName: "Alex",
  lastName: "Keener",
  integrations: {
    optimizely_fullstack: {
      campaignId: "<campaign_id>";
      experimentId: "<experiment_id>";
      variationId: "<variation_id>";
    }
  }
});

Supported mappings

RudderStack maps the following event properties to the corresponding Optimizely properties:

You can also map the RudderStack user traits to specific Optimizely attributes. See Attribute mappings for more information.

Track

You can use the track call to send the experiment-related information to Optimizely. RudderStack then sends the event name associated with an active experiment to Optimizely using their Event API.

To map your track event to specific Optimizely events, use the RudderStack to Optimizely event mappings dashboard setting. See Track settings for more information.

A sample track call is shown below:

rudderanalytics.track(
  "Product Added", {
    item: "Tshirt",
    currency: "USD"
  })

Supported mappings

RudderStack maps the following event properties to the corresponding Optimizely properties:

Page

You can use the page call to record your website’s page views with any additional relevant information about the viewed page.

RudderStack sends a page call to Optimizely using their Event API with a valid event name associated with an active experiment.

A sample page call is shown:

rudderanalytics.page("Home");

Send page name and category

To send the page category/name details to Optimizely:

1. Enable Track Categorized Pages, Track Named Pages, or both, in your dashboard settings.
2. Map your page event to a specific Optimizely event using the RudderStack Page Name/Category to Optimizely event mappings setting.

See Page settings for more information.

Supported mappings

Screen

You can use the screen call to record your users’ mobile screen views with any additional relevant information about the screen.

RudderStack sends a screen call to Optimizely using their Event API with a valid event name associated with an active experiment.

A sample screen call is shown:

rudderanalytics.screen("Main");

Send screen name and category

To send the screen category/name details to Optimizely:

1. Enable Track Categorized Pages, Track Named Pages, or both, in your dashboard settings.
2. Map your screen event to a specific Optimizely event using the RudderStack Page Name/Category to Optimizely event mappings setting.

See Page settings for more information.

Supported mappings

View experimentation results

To view the experimentation-related metrics, go to the Results page page of your Optimizely dashboard. You can also view the results as a data export.

Questions? Contact us by email or on Slack