Mixpanel Destination Setup Guide

{
  “type”: “page”,
  “name”: “Home”,
  “properties”: {
    “category”: “Integration”
  }
}

• This setting is applicable for cloud mode and device mode.
• You can skip the page category, name, or both while setting the template. For example, Viewed {{category}} page, Viewed {{name}} page, Viewed a page are all valid.
• If you include the page category in the template, make sure to send it in the event’s properties object.

{
  “type”: “page”,
  “name”: “Home”,
  “properties”: {
    “category”: “Integration”
  }
}

• This setting is applicable for cloud mode only.
• You can skip the screen category, name, or both while setting the template. For example, Viewed {{category}} screen, Viewed {{name}} screen, and Viewed a screen are all valid.
• If you include the screen category in the template, make sure to send it in the event’s properties object.

$firstName: “John”
$lastName: “Keener”

$first_name : “John”
$last_name : “Keener”

• Delete Profile: RudderStack deletes the user profile in Mixpanel but not the event data associated with it. For more information, see the Mixpanel documentation.
• Delete Profile and Associated Events: RudderStack deletes the user profile along with the associated data in Mixpanel. Note that it can take up to 60 days for the deletion to come into effect. For more information, see the Mixpanel documentation.
• GDPR API Token: If you select Delete Profile and Associated Events for user deletion, enter the GDPR OAuth token. For more information on generating this token, see the Mixpanel documentation.

{
  “type”: “page”,
  “name”: “Home”,
  “properties”: {
    “category”: “Integration”
  }
}

• This setting is applicable for cloud mode and device mode.
• You can skip the page category, name, or both while setting the template. For example, Viewed {{category}} page, Viewed {{name}} page, Viewed a page are all valid.
• If you include the page category in the template, make sure to send it in the event’s properties object.

{
  “type”: “page”,
  “name”: “Home”,
  “properties”: {
    “category”: “Integration”
  }
}

• This setting is applicable for cloud mode only.
• You can skip the screen category, name, or both while setting the template. For example, Viewed {{category}} screen, Viewed {{name}} screen, and Viewed a screen are all valid.
• If you include the screen category in the template, make sure to send it in the event’s properties object.

• None: Mixpanel will not persist the cookie.
• Cookie: Mixpanel persists the cookie in the browser’s cookie storage.
• Local Storage: Mixpanel persists the cookie in local storage.