Send your event data from RudderStack to Lytics.

Lytics is a popular customer data platform built for marketers. It allows you to efficiently leverage your first-party customer data to deliver tailored customer journeys.

RudderStack supports Lytics as a destination to which you can seamlessly send your event data.

Find the open source transformer code for this destination in the GitHub repository.

Getting started

RudderStack supports sending event data to Lytics via the following connection modes:

Connection ModeWebMobileServer
Device modeSupported--
Cloud modeSupportedSupportedSupported
In a web device mode integration, that is, using JavaScript SDK as a source, the Lytics native SDK is loaded from http(s)://$${this.accountId}/latest.min.js domain. The value for accountId is taken from the Account ID RudderStack dashboard setting. Based on your website’s content security policy, you might need to allowlist this domain to load the Lytics SDK successfully.

Once you have confirmed that the source platform supports sending events to Lytics, follow these steps:

  1. From your RudderStack dashboard, add the source. Then, from the list of destinations, select Lytics.
  2. Assign a name to your destination and click Next.

Connection settings

To successfully configure Lytics as a destination, you need to configure the following settings:

Lytics connection settings
  • API Token: Create an API token in your Lytics dashboard and enter the details here.
To get the API token, go to your Lytics dashboard and navigate to Account > Account Settings > API Token. You can create an API token here and use this information to configure Lytics as a destination.
  • Stream Name: Enter the name of the Lytics stream where you want to send the events.
  • Client-side Event Filtering: This setting is applicable only if you are sending events to Lytics via device mode.
Refer to the Client-side Event Filtering guide for more information on this setting.

If you are using the JavaScript SDK to send the events to Lytics, enter the following settings:

Lytics connection settings
  • Account ID: Enter the the Lytics account ID obtained from your Lytics dashboard. For more information on obtaining the account ID, refer to the Lytics support page. This is a mandatory field.
  • Allow UID Sharing Across Multiple Domains: When enabled, this option lets you identify users across domains.
  • Ensure Entity: When this option is enabled, RudderStack gets your most updated audience membership and profile data, before sending it to Lytics.
  • Use native SDK to send events: Enable this setting if you are sending events via the web device mode.


The identify call captures the relevant details about the visiting user.

A sample identify payload is as shown in the snippet below:

rudderanalytics.identify("1hKOm4GRlm", {
  name: "Alex Keener",
  email: "",


With the page method, RudderStack makes a call to Lytics to record a page view.

A sample page call is as shown:"Popular", "Bestseller", {
  url: "",
  path: "/best-seller/1",

Similarly, you can also make screen calls. However, this is supported only in the cloud mode.

A sample screen call is as shown:

[[RSClient sharedInstance] screen:@"Home"];


With the track API, RudderStack makes a call to Lytics to track user actions and their associated properties.

A sample track call is as shown:

rudderanalytics.track("Order Completed", {
  order_id: "1a2b3c4d",
  category: "category",
  revenue: 99.9,
  shipping: 13.99,
  tax: 20.99,
  promotion_id: "PROMO_1234",


How do I obtain the Lytics API token?

Go to your Lytics dashboard, and navigate to Account > Account Settings > API Token. You can create an API token here, which can be used to configure the destination on the RudderStack dashboard.

For more information, refer to the Lytics documentation.

How do I obtain the Lytics account ID?

To obtain your Lytics account ID, follow these steps:

  1. Log into your Lytics dashboard.
  2. Click the account name on the top right and go to Manage Accounts.

Here, you will see the account ID associated with your Lytics account.

For more information, refer to this Lytics support page.

Questions? Contact us by email or on Slack