Setup Guide
3 minute read
This guide will help you set up LinkedIn Ads as a destination in the RudderStack dashboard. It also lists the configuration settings required to correctly send data from the supported sources to LinkedIn Ads.
Connection compatibility
| Destination Information | |||
|---|---|---|---|
| |||
| Connection Modes | |||
|---|---|---|---|
| Source | Cloud mode | Device mode | Hybrid mode |
| AMP |  |  | |
| Android (Java) | | | |
| Android (Kotlin) | | | |
| Cloud | | | |
| Cordova | | | |
| Flutter | | | |
| iOS (Obj-C) | | | |
| iOS (Swift) | | | |
| React Native | | | |
| Shopify | | | |
| Unity | | | |
| Warehouse | | | |
| Web | | | |
| Supported sources | | | | | | | | |
Setup
In your RudderStack dashboard, add a source. Then, from the list of destinations, select LinkedIn Ads.
Connection settings
| Setting | Description |
|---|---|
| Destination name | Assign a name to uniquely identify the destination. |
| OAuth settings | Click Create Account > Connect with LinkedIn Ads and give RudderStack the necessary permissions to upload and manage your conversion tracking data. |
| Hash and encode data | Encrypts your user email before sending it to LinkedIn Ads. Turn off this setting if your event data already contains hashed user email. |
Why do I see a request for Audience permissions while authorizing RudderStack?
Since the LinkedIn Ads and LinkedIn Audience destination integrations share a common OAuth app in the backend, RudderStack requests all the necessary permissions needed for both integrations to work correctly.
RudderStack will not make any Audience-related API calls when sending data to your LinkedIn Ads destination.
Advanced settings
Configure the below optional settings to receive your data correctly in LinkedIn Ads.
| Setting | Description |
|---|---|
| LinkedIn Ad account ID | Choose your LinkedIn Ads account ID from the dropdown. |
| Deduplication key | Specify the event property to be used for deduplicating your data in LinkedIn. By default, RudderStack maps messageId to LinkedIn’s event_id field for deduplication but you can specify any other field.Make sure to specify the full path of the property. For example, if you specify properties.eventId, then RudderStack maps message.properties.eventId to event_id. |
| Consent management settings | Configure the consent management settings for the specified source by choosing the Consent management provider from the dropdown and entering the relevant consent category IDs. See Consent Management in RudderStack for more information on this feature. |
Events mapping
You must create a conversion in your LinkedIn Campaign Manager before setting up the mappings.
To map RudderStack events to specific LinkedIn Ads conversion rules:
- Click Set up mapping.
- Specify the RudderStack event name and choose the LinkedIn conversion from the dropdown.
Next steps
FAQ
How do I create a conversion in LinkedIn Campaign Manager?
- Log in to LinkedIn Campaign Manager.
- From the left sidebar, click Analyze > Conversion tracking.
- Click Create conversion >Conversions API or CSV conversion.
- Select Direct API and click Next step.
- Define the conversion rules. Then, click Next step.
- Optionally, select the campaigns you want to track with the conversion. Then, click Create.
See Set up and create a conversion in Campaign Manager using Direct API to fully complete the conversion setup.
What permissions do I need to authenticate RudderStack successfully?
You need one of the following permissions to successfully authenticate RudderStack to access and manage your conversions data:
ACCOUNT_BILLING_ADMINACCOUNT_MANAGERCAMPAIGN_MANAGERCREATIVE_MANAGER
