LinkedIn Ads Cloud Mode Integration

Send events to LinkedIn Ads using RudderStack cloud mode.

2 minute read

After you have successfully instrumented LinkedIn Ads as a destination in RudderStack, follow this guide to correctly send your events to LinkedIn Ads in cloud mode.

RudderStack leverages the LinkedIn Conversions API (covered under LinkedIn’s Data Processing Agreement) to send the events.
Note that:
LinkedIn holds the conversion data for a maximum of 180 days before erasing it. It persists only the aggregate conversion reporting data in the Campaign Manager is persisted.
RudderStack hashes all the email addresses in SHA256 format before sending them to LinkedIn.
The Conversions API supports a batch size of 5000 records with a rate limit of 300 events per minute.

Find the open source transformer code for this destination in the GitHub repository.

Track

You can use the track call to send your conversion data to LinkedIn to measure and optimize the campaigns.

rudderanalytics.track(
  "Conversion Event", {
    campaign: "Conversion",
    tax: 2,
    total: 27.5,
    coupon: "coupon55",
    revenue: 48,
    price: 25,
    quantity: 2
  }, {
    traits: {
      firstName: "Alex",
      lastName: "Keener",
      email: "alex@example.com"
    }
  }
);

Supported mappings

RudderStack maps the following track fields to the corresponding LinkedIn Ads properties:

RudderStack property	LinkedIn Ads property
`traits.email` `context.traits.email` `properties.email` Required, if `context.externalId.id.identifierType` is not present.	`SHA256_EMAIL`
If `context.externalId.id.identifierType` is set to `LINKEDIN_FIRST_PARTY_ADS_TRACKING_UUID` Required, if `email` is not present.	`LINKEDIN_FIRST_PARTY_ADS_TRACKING_UUID`
If `context.externalId.id.identifierType` is set to `ACXIOM_ID` Required, if `email` is not present.	`ACXIOM_ID`
If `context.externalId.id.identifierType` is set to `ORACLE_MOAT_ID` Required, if `email` is not present.	`ORACLE_MOAT_ID`
`traits.firstName` `traits.firstname` `traits.first_name` `context.traits.firstName` `context.traits.firstname` `context.traits.first_name` Required, if you are sending user traits.	`firstName`
`traits.lastName` `traits.lastname` `traits.last_name` `context.traits.lastName` `context.traits.lastname` `context.traits.last_name` Required, if you are sending user traits.	`lastName`
`traits.title` `context.traits.title`	`title`
`context.traits.companyName`	`companyName`
`context.traits.countryCode`	`countryCode`
`properties.eventId` `properties.messageId`	`eventId`
`timestamp`	`conversionHappenedAt`

Note the following:
LinkedIn uses the eventId field for deduplicating the data.
The event’s timestamp must be within the last 90 days.
If the Hash and encode data data is turned on in the dashboard settings, RudderStack automatically hash encodes the user’s email associated with the conversion event in the SHA256 format. If the events already contain hashed emails, make sure to turn off this setting.
Your conversion event must have at least one of the following fields:
email
context.externalId.id.identifierType set to either:
LINKEDIN_FIRST_PARTY_ADS_TRACKING_UUID
ACXIOM_ID
ORACLE_MOAT_ID

Calculating conversion value

For events not having a product array:

RudderStack property	LinkedIn Ads property
`properties.currency`	`conversionValue.currencyCode`
`properties.price` * `properties.quantity`	`conversionValue.amount`

For events having a product array:

RudderStack property	LinkedIn Ads property
`properties.currency`	`conversionValue.currencyCode`
Σ (`properties.product[i].price` * `properties.product[i].quantity`)	`conversionValue.amount`

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