Send your event data from RudderStack to Indicative.

Indicative is a popular customer analytics platform designed especially for product managers, marketers, and data analysts. It connects directly to your data warehouse, allowing you to have an easy access to your data. As a result, you can also avoid any errors that arise due to data duplication during the collection stage or any form of data mismatch.

RudderStack supports Indicative as a destination to which you can send your event data seamlessly.

Find the open source transformer code for this destination in the GitHub repository.

Getting started

Before configuring Indicative as a destination in RudderStack, verify if the source platform is supported by Indicative by referring to the table below:

Connection ModeWebMobileServer
Device mode---
Cloud modeSupportedSupportedSupported
To learn more about the difference between cloud mode and device mode in RudderStack, refer to the RudderStack Connection Modes guide.

Once you have confirmed that the platform supports sending events to Indicative, perform the steps below:

  • From your RudderStack dashboard, add the source. From the list of destinations, select Indicative.
  • Assign a name to your destination and click Next. You should then see the following screen:

Indicative Connection Settings in RudderStack

Connection settings

This section lists the settings to be configured to set up Indicative as a destination in RudderStack.

  • Indicative API Key: Enter the Indicative API Key. It can be found under Project Settings in your Indicative account.


When an identify call is made, RudderStack leverages Indicative’s Identify Users API and sends the data accordingly.

A user is identified by userId. If the field is not passed in the call, the event is not sent.

A sample identify call is as shown:

rudderanalytics.identify("hashed_user_id", {
  name: "Name Surname",
  email: "",
RudderStack passes the user traits passed along with the identify call to Indicative as properties.


When the page method is called, RudderStack sends a track event to Indicative with the userId and eventName parameters.

A sample page call is as shown in the snippet below:{
  path: "path",
  url: "url",
  title: "title",
  search: "search",
  referrer: "referrer",


The screen call is the mobile equivalent of the page. When called, it sends a track event to Indicative with a userId and eventName .

A sample screen call is as shown:

[[RSClient sharedInstance] screen:@"Main"];


When the track call is made, RudderStack calls Indicative’s Track Events API to send the events. The event properties are sent as data fields in the request, while the name of the event is sent as a custom event.

A sample track call is as shown in the snippet below:

rudderanalytics.track("Product Reviewed", {
  review_id: "12345",
  product_id: "123",
  rating: 3.0,
  review_body: "Average product, expected much more.",


When the alias call is made, RudderStack calls Indicative’s Alias Users API and sends the data accordingly.

A sample alias call is shown below:

The RudderStack SDK automatically passes the user’s anonymousId as previousId in the payload.


Where can I get the Indicative API key?

You can get the Indicative API key under the Project Settings section in your Indicative account.

Questions? Contact us by email or on Slack