RudderStack sends the identify call to create or update a contact in HubSpot. The contact’s email ID must be present in the traits object of the identify call.
You must call either page or track after the identify call to create a contact. RudderStack automatically associates the previously made page and track calls with that contact once they are identified.
When you provide any custom property in the event, RudderStack automatically converts the field name into the lower case and replaces any space with an underscore. This is because HubSpot does not accept properties in the upper case and spaces.
RudderStack then maps the field values present in the traits to the corresponding HubSpot custom property.
HubSpot discards any property that does not exist and returns a 400 Bad Request error.
For sending properties of date type, you can send them as the epoch time or as a date object. RudderStack converts them to the required HubSpot format (midnight UTC).
A track call lets you record various user actions and any properties associated with them.
To associate a track call with a user, you need to specify the user’s email under context.traits . Additionally, RudderStack associates the track events with the same user after an identify request is successfully made.
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