# Google Analytics 360

[Google Analytics 360](https://marketingplatform.google.com/about/analytics-360/) is the enterprise version of Google Analytics that allows you to get actionable insights from your data. It provides enterprise teams with all standard [Google Analytics features](https://www.rudderstack.com/learn/GA4/what-are-the-new-features-of-google-analytics-4-ga4/) along with more sophisticated analytics capabilities and the ability to export your data and insights to BigQuery. You also get SLA obligations, guaranteed uptime, extended support, and more.

RudderStack supports sending real-time customer events to Google Analytics 360.

Find the open source transformer code for this destination in the [GitHub repository](https://github.com/rudderlabs/rudder-transformer/tree/main/src/v0/destinations/ga360).

## Connection compatibility

{{< destination-config >}}

## Get started

{{< info >}}
In the web device mode integration, that is, using [JavaScript SDK]({{< ref "sources/event-streams/sdks/rudderstack-javascript-sdk/_index.md" >}}) as a source, RudderStack loads the Google Analytics 360 native SDK from the `https://www.google-analytics.com/` domain.

Based on your website's content security policy, you might need to [allowlist this domain]({{< ref "sources/event-streams/sdks/rudderstack-javascript-sdk/load-js-sdk.md#allowlist-destination-domain" >}}) to load the Google Analytics 360 SDK successfully.
{{< /info >}}

Then, perform the steps below:

- Choose a source for which you would like to add Google Analytics 360 as a destination.
- From the list of destinations, select **Google Analytics 360**. Then, assign a name to the destination and click **Next**.
- You should then see the following **Connection Settings** page:

{{< image src="images/1 (20).webp"  >}}

{{< image src="images/2 (26).webp"  >}}

{{< image src="images/3 (23).webp"  >}}

- **Tracking ID** is a required field to configure the destination. You can configure the other options as per your preference.
- To add a transformation, click **Create New Transformation**. Otherwise, click **Next**.

{{< info >}}
Refer to the [Transformations]({{< ref "transformations/overview.md" >}}) guide for more details on this feature.
{{< /info >}}

- The destination is now configured and enabled.

{{< image src="images/final.webp"  >}}

You can now start sending your real-time events and view them in Google Analytics 360 by going to your Google Analytics 360 dashboard and navigating to **Realtime** - **Events**.

{{< info >}}
For details on the supported events and other additional features refer to the [Google Analytics documentation]({{< ref "destinations/streaming-destinations/google-analytics-ga.md" >}}).
{{< /info >}}

## FAQ

#### Can I anonymize an IP Address in Google Analytics 360?

Yes, you can. Turn on the **Anonymize IP Addresses** setting under the **Other Settings** option in the RudderStack dashboard while configuring Google Analytics 360.

This setting lets Google Analytics anonymize the address at the earliest possible stage of the data collection.

{{< info >}}
For more information and other FAQs, refer to the [Google Analytics documentation]({{< ref "destinations/streaming-destinations/google-analytics-ga.md" >}}).
{{< /info >}}