# Google Ads Destination Setup Guide


This guide will help you set up Google Ads as a destination in the RudderStack dashboard. It also lists the configuration settings required to correctly send data from the supported sources to Google Ads.

## Connection compatibility

{{< destination-config >}}

{{< info >}}
In the web device mode integration, that is, using [JavaScript SDK]({{< ref "sources/event-streams/sdks/rudderstack-javascript-sdk/_index.md" >}}) as a source, the Google Ads native SDK loads from the `https://www.googletagmanager.com/` domain by default. Based on your website's content security policy, you might need to [allowlist this domain]({{< ref "sources/event-streams/sdks/rudderstack-javascript-sdk/load-js-sdk.md#allowlist-destination-domain" >}}) to load the Google Ads SDK successfully.

To load the `gtag.js` script from a custom domain, use the **Custom domain URL** [connection setting](#connection-settings).
{{< /info >}}

## Setup

In your [RudderStack dashboard](https://app.rudderstack.com/), add a source. Then, from the list of destinations, select **Google Ads**.

### Connection settings

| Setting | Description |
| :----| :-----|
| Ecommerce event spec support for track events | This setting is turned on by default and causes RudderStack to follow the [Ecommerce Event Spec]({{< ref "event-spec/ecommerce-events-spec/" >}}) to send the [`track`](#track) events to Google Ads. |
| Allow identify calls for the Google Ads destination | Turn on this setting to allow RudderStack to send [`identify`](#identify) calls (used to define enhanced conversion fields) to Google Ads. |
| Conversion ID | Enter your [Google Ads Conversion ID](https://support.google.com/tagmanager/answer/6105160?hl=en).  |
| Custom domain URL | Enter the full URL that loads the Google tag (`gtag.js`) script. <br /><br />Note that: <br /><br /><ul><li>RudderStack uses this URL as-is and appends `?id=<conversionId>`, so it must resolve to the gtag script. For example, `https://custom.example.com/x/y/z`.</li><li>If left empty, `https://www.googletagmanager.com/gtag/js` is used.</li><li>To serve the tag from your first-party domain, set up [Google tag gateway for advertisers](https://developers.google.com/tag-platform/tag-manager/gateway/setup-guide?setup) and enter the gateway URL that serves `gtag.js`.</li></ul> |
| Map RudderStack events to standard Google Ads events |  Use this setting to map custom events to the standard Google Ads events. |

### Track event settings

| Setting | Description |
| :----| :-----|
| Track Conversions | This setting is turned on by default and sends your conversion events to Google Ads. You can disable it to prevent RudderStack from sending the conversion events. |
| Enable Conversion Events Filtering | This setting is visible if **Track Conversions** setting is toggled on. <br /><br />Use it to enter a list of events you want to send as conversion events in the **Events to Track Conversions** setting. If toggled off, RudderStack sends all the events to Google Ads as conversion events. |
| Track Dynamic Remarketing | Turn on this setting to send your [dynamic remarketing](https://support.google.com/google-ads/answer/7305793) events. |
| Enable Dynamic Remarketing Events Filtering | This setting is visible if **Track Dynamic Remarketing** setting is toggled on. <br /><br />Use it to enter a list of events you want to send as dynamic remarketing events in the **Events to Track Dynamic Remarketing** setting. If turned off, RudderStack sends all events as dynamic remarketing events. |

### Event filtering settings

| Setting | Description |
| :----| :-----|
| Client-side Events Filtering | Specify which events should be blocked or allowed to flow through to Google Ads. See the [Client-side Events Filtering]({{< ref "sources/event-streams/sdks/event-filtering.md" >}}) guide for more information. | 

### Page load conversion settings

For `page` calls, you can configure the following settings for multiple instances:

| Setting | Description |
| :----| :-----|
| Conversion Label | Specify the [conversion label](#faq) from Google Ads. | 
| Name | Enter the name of the `page` event associated with the page load conversion. | 
| Default Conversion Label | Specify the name to set as the default conversion label. | 

### Click event conversion settings

| Setting | Description |
| :----| :-----|
| Conversion Label | Specify the [conversion label](#faq) from Google Ads. | 
| Name | Enter the name of the `track` event to send to Google Ads. | 

### Other settings

| Setting | Description |
| :----| :-----|
| Send Page View | Turn on this setting to automatically send your `page` events to Google Ads. |
| Conversion Linker | This setting is toggled on by default. Turn off this setting if you don't want the global site tag (`gtag.js`) to set first-party cookies on your website domain. See the [Google Ads documentation](https://support.google.com/google-ads/answer/7521212?hl=en) for more information on this feature. <br /><br />**Note**: Turning off this feature can lead to less accurate conversion measurements. |
| Disable Ad Personalization | Turn on this setting to disable ad personalization programmatically. |
| Send Event Label As Conversion for Conversion Events | Turn on this setting to set the conversion events label to `conversion`. Otherwise, RudderStack sets the label to the respective event name. | 
| Allow Enhanced Conversions | Turn on this setting to [send enhanced conversions](https://support.google.com/google-ads/answer/12785474) programmatically. | 
| Consent management settings | Configure the consent management settings for the specified source by choosing the **Consent management provider** from the dropdown and entering the relevant consent category IDs. See [Consent Management in RudderStack]({{< ref "data-governance/consent-management/overview.md" >}}) for more information on this feature. |
| Use device mode to send events | As this is a [web device mode]({{< ref "destinations/rudderstack-connection-modes.md#device-mode" >}})-only integration, this is turned on by default and **cannot** be toggled off. | 

## Next steps

- [Send events in device mode]({{< ref "destinations/streaming-destinations/google-ads/device-mode.md" >}})

## FAQ 

#### How do I get the conversion ID in Google Ads?

You can get the conversion ID from your global site tag snippet. 

For example, a sample conversion ID would look like `AW-123456789`.

#### How do I get the conversion label for Google Ads?

You can find the value of the **Conversion Label** from your event snippet. 

For example, a event snippet can look like `send_to: 'AW-123456789/bpg3CMiIjLMBELXBp8wC'`. The corresponding conversion label in this case is `bpg3CMiIjLMBELXBp8wC`.

<br />