# Google Ads (gtag.js) Destination


{{< tip >}}
**Choose the right Google Ads destination**

- Use this destination to send events in **web device mode**. To enable enhanced conversions, turn on the **Allow identify calls for the Google Ads destination** [dashboard setting]({{< ref "destinations/streaming-destinations/google-ads/setup-guide.md#connection-settings" >}}) and send `identify` calls with your user data (for example, email and phone).
- Use the [Google Ads Enhanced Conversions]({{< ref "destinations/streaming-destinations/google-adwords-enhanced-conversions.md" >}}) destination to send events in **cloud mode** (server-to-server integration) using the Google Ads API.
{{< /tip >}}

[Google Ads](https://ads.google.com/) is Google's premier online advertising platform. It can be used for efficient marketing strategies like product listing, service offerings, and conversion tracking.

## Links

This documentation is split into the following sections:

- [Set up Google Ads destination in RudderStack]({{< ref "destinations/streaming-destinations/google-ads/setup-guide.md" >}})
- [Send events in device mode]({{< ref "destinations/streaming-destinations/google-ads/device-mode.md" >}})

See [RudderStack Connection Modes]({{< ref "destinations/rudderstack-connection-modes.md" >}}) to learn more about sending events in cloud and device modes.

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