Google Ads (gtag.js) Destination

Send your event data from RudderStack to Google Ads.

Google Ads is Google’s premier online advertising platform. It can be used for efficient marketing strategies like product listing, service offerings, and conversion tracking.


This destination leverages the gtag.js global site tag - a JavaScript tagging framework that lets you send your event data to Google Ads.

After you set up the destination in RudderStack, the JavaScript SDK automatically loads the gtag.js site tag on your website to track conversions.

This documentation is split into the following sections:

See RudderStack Connection Modes to learn more about sending events in cloud and device modes.

Questions? Contact us by email or on Slack