# Google Ads Offline Conversions Destination


[Google Ads Offline Conversions](https://support.google.com/google-ads/answer/2998031?hl=en&ref_topic=7280668) helps you track the offline sales which occur when your ads lead to a click or call to your business. It lets you measure your sale conversions in the offline mode after a user clicks your ad online but does not directly proceed to sale in the online mode.

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**Important: Offline conversion import policy change**

Google has announced an offline conversion import policy change effective **June 15, 2026**. After this date, the Google Ads API will not accept new adopters of offline conversion imports. For details, see [Changes to Offline Click Conversion Import Support in the Google Ads API](https://ads-developers.googleblog.com/2026/05/changes-to-offline-click-conversion.html).

Google will enforce this policy at the developer token level — tokens without prior offline conversion import activity will receive an error. As this integration authenticates through a RudderStack developer token with existing offline conversion import activity, **the policy change will not affect customers using this destination**.

RudderStack is also planning to migrate to Google's Data Manager API for offline conversion imports.
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## Key features

The Google Ads Offline Conversions destination integration supports the following features:

| Feature | Available | Description |
| :----| :-----| :-----|
| Connection modes | Cloud | Google Ads Offline Conversions supports only cloud mode (Event Stream) for event delivery |
| Message types | Yes | Supports `track` events for conversion tracking |
| Conversion types | Yes | Supports click, call, and store sales conversions |
| Custom event mapping | Yes | Map RudderStack events to Google Ads conversion types |
| User identification | Yes | Supports email and phone number identification with SHA-256 hashing |
| Consent management | Yes | Supports user consent specification for ad data and personalization |
| Batching support | No | Google Ads Offline Conversions does not support event batching |
| User deletion | No | Google Ads Offline Conversions does not support user deletion |

## Links

This documentation is split into the following sections:

- [Set up Google Ads Offline Conversions destination in RudderStack]({{< ref "destinations/streaming-destinations/google-ads-offline-conversions/setup-guide.md" >}})
- [Send events in cloud mode]({{< ref "destinations/streaming-destinations/google-ads-offline-conversions/cloud-mode.md" >}})

See [RudderStack Connection Modes]({{< ref "destinations/rudderstack-connection-modes.md" >}}) to learn more about sending events in these modes.