Google Ads Offline Conversions Destination

Google Ads Offline Conversions helps you track the offline sales which occur when your ads lead to a click or call to your business. It lets you measure your sale conversions in the offline mode after a user clicks your ad online but does not directly proceed to sale in the online mode.

Important: Offline conversion import policy change

Google has announced an offline conversion import policy change effective June 15, 2026. After this date, the Google Ads API will not accept new adopters of offline conversion imports. For details, see Changes to Offline Click Conversion Import Support in the Google Ads API.

Google will enforce this policy at the developer token level — tokens without prior offline conversion import activity will receive an error. As this integration authenticates through a RudderStack developer token with existing offline conversion import activity, the policy change will not affect customers using this destination.

RudderStack is also planning to migrate to Google’s Data Manager API for offline conversion imports.

Key features

The Google Ads Offline Conversions destination integration supports the following features:

Links

This documentation is split into the following sections:

• Set up Google Ads Offline Conversions destination in RudderStack
• Send events in cloud mode

See RudderStack Connection Modes to learn more about sending events in these modes.