Google Ads Offline Conversions Destination
2 minute read
Google Ads Offline Conversions helps you track the offline sales which occur when your ads lead to a click or call to your business. It lets you measure your sale conversions in the offline mode after a user clicks your ad online but does not directly proceed to sale in the online mode.
Important: Offline conversion import policy change
Google has announced an offline conversion import policy change effective June 15, 2026. After this date, the Google Ads API will not accept new adopters of offline conversion imports. For details, see Changes to Offline Click Conversion Import Support in the Google Ads API.
Google will enforce this policy at the developer token level — tokens without prior offline conversion import activity will receive an error. As this integration authenticates through a RudderStack developer token with existing offline conversion import activity, the policy change will not affect customers using this destination.
RudderStack is also planning to migrate to Google’s Data Manager API for offline conversion imports.
Key features
The Google Ads Offline Conversions destination integration supports the following features:
| Feature | Available | Description |
|---|---|---|
| Connection modes | Cloud | Google Ads Offline Conversions supports only cloud mode (Event Stream) for event delivery |
| Message types | Yes | Supports track events for conversion tracking |
| Conversion types | Yes | Supports click, call, and store sales conversions |
| Custom event mapping | Yes | Map RudderStack events to Google Ads conversion types |
| User identification | Yes | Supports email and phone number identification with SHA-256 hashing |
| Consent management | Yes | Supports user consent specification for ad data and personalization |
| Batching support | No | Google Ads Offline Conversions does not support event batching |
| User deletion | No | Google Ads Offline Conversions does not support user deletion |
Links
This documentation is split into the following sections:
See RudderStack Connection Modes to learn more about sending events in these modes.
