Google Ads Offline Conversions Destination Beta

Send your event data from RudderStack to Google Ads Offline Conversions.

  •   less than a minute  

Google Ads Offline Conversions helps you track the offline sales which occur when your ads lead to a click or call to your business. It lets you measure your sale conversions in the offline mode after a user clicks your ad online but does not directly proceed to sale in the online mode.

Key features

The Google Ads Offline Conversions destination integration supports the following features:

FeatureAvailableDescription
Connection modesCloudGoogle Ads Offline Conversions supports only cloud mode (Event Stream) for event delivery
Message typesYesSupports track events for conversion tracking
Conversion typesYesSupports click, call, and store sales conversions
Custom event mappingYesMap RudderStack events to Google Ads conversion types
User identificationYesSupports email and phone number identification with SHA-256 hashing
Consent managementYesSupports user consent specification for ad data and personalization
Batching supportNoGoogle Ads Offline Conversions does not support event batching
User deletionNoGoogle Ads Offline Conversions does not support user deletion

This documentation is split into the following sections:

See RudderStack Connection Modes to learn more about sending events in these modes.

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