# Facebook Pixel

[Facebook Pixel](https://developers.facebook.com/docs/facebook-pixel/) is a simple JavaScript snippet that you can add to your website and track visitor activity as well as other important metrics required to build effective marketing and advertising campaigns.

RudderStack supports Facebook Pixel as a destination to which you can seamlessly send your event data.

## Links

This documentation is split into the following sections:

- [Set up Facebook Pixel destination in RudderStack]({{< ref "destinations/streaming-destinations/fb-pixel/setup-guide.md" >}})
- [Send events in cloud mode]({{< ref "destinations/streaming-destinations/fb-pixel/cloud-mode.md" >}})
- [Send events in device mode]({{< ref "destinations/streaming-destinations/fb-pixel/device-mode.md" >}})

See [RudderStack Connection Modes]({{< ref "destinations/rudderstack-connection-modes.md" >}}) to learn more about sending events in these modes.

<br />