# Facebook Conversions


With Facebook's [Conversions API](https://developers.facebook.com/docs/marketing-api/conversions-api/), you can send server-side events to Facebook and use them for your measurement, reporting, and optimization use-cases.

## Links

This documentation is split into the following sections:

- [Setting up Facebook Conversions in RudderStack]({{< ref "destinations/streaming-destinations/fb-conversions/setup-guide.md" >}})
- [Sending events in cloud mode]({{< ref "destinations/streaming-destinations/fb-conversions/cloud-mode.md" >}})