Everflow Cloud Mode Integration

Beta

Everflow cloud mode event and field reference.

2 minute read

The Everflow destination is currently in Public Beta and available to all RudderStack workspaces.

After you have successfully configured Everflow as a destination in RudderStack, you can send conversion events to Everflow in cloud mode.

Track

Everflow supports only track calls — use them to send conversion events and their associated properties.

A sample track call is shown below:

javascript

rudderanalytics.track("Order Completed", {
  transactionId: "transaction-123",
  revenue: 49.99,
  currency: "USD",
  orderId: "order-123",
});

Field reference

RudderStack maps the following fields to Everflow parameters. When multiple RudderStack properties are listed, RudderStack uses the first populated property.

RudderStack property	Everflow parameter	Description
`properties.transactionId` `properties.transaction_id` `properties.tid` Required	`transaction_id`	Transaction ID for the conversion.
`properties.coupon` `properties.couponCode` `properties.coupon_code`	`coupon_code`	Coupon code associated with the conversion.
`properties.eventId` `properties.event_id`	`event_id`	Everflow event ID.
`properties.advEventId` `properties.adv_event_id`	`adv_event_id`	Advertiser event ID.
`event`	`event_name`	Name of the `track` event.
`properties.orderId` `properties.order_id`	`order_id`	Order ID associated with the conversion.
`traits.email` `context.traits.email` `properties.email`	`email`	User’s email address.
`userId`	`user_id`	RudderStack user ID.
`context.ip` `context.request_ip`	`user_ip`	User’s IP address.
`context.userAgent`	`user_agent`	User agent associated with the event.
`context.app.namespace`	`app_id`	Application namespace.
`properties.oid` `properties.offerId` `properties.offer_id`	`oid`	Everflow offer ID.
`properties.affid` `properties.affiliateId` `properties.affiliate_id`	`affid`	Everflow affiliate ID.
`properties.adv1` through `properties.adv10`	`adv1` through `adv10`	Custom advertiser parameters.
`properties.revenue` `properties.total` `properties.value` `properties.price`	`amount`	Conversion amount. Must be a valid decimal number — a non-numeric value causes the event to fail.
`properties.currency`	`currency`	Three-letter ISO currency code. RudderStack converts it to uppercase and omits it if it isn’t exactly three letters.
`timestamp` `originalTimestamp`	`timestamp`	Event timestamp — sent as a Unix timestamp in seconds.

Note that:

For iOS sources, RudderStack populates idfa from context.device.advertisingId.
For Android sources, it populates google_aid from context.device.advertisingId and android_id from properties.android_id or properties.androidId, falling back to context.device.id.
You can also provide pre-hashed identifiers through properties.idfa_md5 or properties.idfaMd5, properties.idfa_sha1 or properties.idfaSha1, properties.google_aid_md5 or properties.googleAidMd5, and properties.google_aid_sha1 or properties.googleAidSha1.

RudderStack automatically sends the Network ID from your destination configuration as nid. It also sends the Verification Token when you’ve configured one.

Everflow Cloud Mode Integration

Track

Field reference

Questions? Let's figure it out together.