# Dub Destination

[Dub](https://dub.co/) is a link attribution platform that helps you track the performance of your links and campaigns. It provides analytics, attribution tracking, and conversion optimization tools to measure the effectiveness of your marketing campaigns and identify which channels drive the most valuable conversions.

## Key features

The Dub destination integration supports the following features:

| Feature | Available | Description |
| :----| :-----| :-----|
| Connection modes | Cloud | Dub supports only cloud mode (Event Stream) for event delivery |
| Message types | Yes | Supports `track` events for conversion attribution |
| Event attribution | Yes | Tracks conversions back to specific campaign clicks |
| Custom event mapping | Yes | Map RudderStack events to Dub's lead/sales conversion events |
| Revenue tracking | Yes | Automatically handles amount conversion to cents |
| Consent management | Yes | Integrates with OneTrust, Ketch, iubenda, and custom consent providers |
| Batching support | No | Dub does not support event batching |
| User deletion | No | Dub does not support user deletion |

## Links

This documentation is split into the following sections:

- [Set up Dub destination in RudderStack]({{< ref "destinations/streaming-destinations/dub/setup-guide.md" >}})
- [Send events in cloud mode]({{< ref "destinations/streaming-destinations/dub/cloud-mode.md" >}})
- [FAQ]({{< ref "destinations/streaming-destinations/dub/faq.md" >}})

See [RudderStack Connection Modes]({{< ref "destinations/rudderstack-connection-modes.md" >}}) to learn more about sending events in these modes.