DCM Floodlight Setup Guide

Set up DCM Floodlight as a destination in RudderStack.

6 minute read

This guide will help you set up DCM Floodlight as a destination in RudderStack.

Connection compatibility

Destination Information
Status: Generally Available Supported sources: Android (Java) , Android (Kotlin) , iOS (Obj-C) , iOS (Swift) , Web, Unity, AMP , Cloud, React Native , Flutter, Cordova, Warehouse, Shopify Refer to it as DCM Floodlight in the Integrations object.

Connection Modes
Source	Cloud mode	Device mode	Hybrid mode
AMP
Android (Java)
Android (Kotlin)
Cloud
Cordova
Flutter
iOS (Obj-C)
iOS (Swift)
React Native
Shopify
Unity
Warehouse
Web

Supported Message Types
Source	Identify	Page	Track	Screen	Group	Alias	Record	AudienceList
Cloud mode
Supported sources
Device mode
Web

In the web device mode integration, that is, using JavaScript SDK as a source, RudderStack loads the DCM Floodlight native SDK from the https://www.googletagmanager.com/ domain.
Based on your website’s content security policy, you might need to allowlist this domain to load the DCM Floodlight SDK successfully.

Setup

In your RudderStack dashboard, set up a source.
Go to the Overview tab of your source and select Add Destination > Create new destination.

Add new destination in RudderStack dashboard

Select DCM Floodlight from the list of destinations. Then, click Continue.

Connection settings

Setting	Description
DoubleClick Advertiser ID	Enter your Advertiser ID visible in the Campaigns or Activities tab in your dashboard. See the FAQ section for more information on obtaining the Advertiser ID.
Activity Tag	Enter the Floodlight Activity Tag (`cat`) to define the same parameter value across all conversion events. Alternatively, you can define this value for each conversion event mapping in the Floodlight Activity Tag field below.
Group Tag	Enter the Floodlight Group Tag (`type`) to define the same parameter value across all group conversion events. Alternatively, you can define this value for each conversion event in the Floodlight Group Tag field below. For more information on finding `cat` and `type` in your Campaign Manager dashboard, see the FAQ section below.
Counting Method	Use this setting to define the same parameter value across all conversion events. Alternatively, you can define this value for each conversion event in the Floodlight Counting Method field in the Conversion events settings.

Conversion events

Setting	Description
RudderStack Event Name	Enter your RudderStack event name which will be mapped to the Floodlight tag.
Floodlight Activity Tag	Enter the `cat` of your tag string. If left blank, RudderStack will pick the value from the Activity Tag field mentioned above.
Floodlight Group Tag	Enter the `type` of your tag string. If left blank, RudderStack will pick the value from the Group Tag field mentioned above.
Floodlight Counting Method	Specify the counting method for the conversion event. RudderStack uses this as a fallback value if `properties.countingMethod` is not present in the event.
Fire as Sales Tag	Enable the toggle button for Sales tag. Keep it disabled if it is a Counter tag. Counter tag vs. Sales tag Counter tag: Used to count the number of conversions. It is supposed to be placed on the confirmation page after a sale with information about the `ord` property passed to the tag. Sales tag: Used to count the number of conversions, the total number of sales that take place, and the total associated revenue. It is supposed to be placed on the confirmation page after a sale with information about the sales, like `cost`, `qty`, or `ord` properties passed to the tag.
Custom Floodlight variables	Enter the custom Floodlight variables to capture additional reporting data beyond the usual metrics (like visits and revenue). For more information on finding the custom Floodlight variables, see the FAQ section below.

Client-side events filtering

This setting is applicable only if you’re sending events to DCM Floodloght in web device mode.

See the Client-side Event Filtering guide for more information on this setting.

Web device mode settings

The following settings are applicable only when sending events to DCM Floodlight in web device mode:

Setting	Description
Use device mode to send events	Enable this setting to send events via the RudderStack device mode. You can change the setting to enable or disable device mode to send events at any point. However, it takes some time for the new changes to be reflected.
Tag Format	Select the tag format from the dropdown — RudderStack supports both the Global site tag and the Iframe tag. RudderStack recommends using the global site tag over iframe tag — for more information, see the Campaign Manager 360 Help Center Your conversion events configured in the RudderStack dashboard must be of the same tag format.
Conversion Linker	Enabled by default, this setting sets the first-party cookies on your site’s domain.
Allow ad personalization signals	Enabled by default, it lets the global site tag to collect remarketing data. The Conversion Linker and Allow ad personalization signals settings are only applicable for the global site tag.
DoubleClick Id	Enable this setting if you want to use the Google’s cookie matching functionality. Then, provide the Google Network ID.
Google Network ID	Enter the Google Network ID (NID) for the bidder account.
Consent management settings	Configure the consent management settings for the specified source by choosing the Consent management provider from the dropdown and entering the relevant consent category IDs. See Consent Management in RudderStack for more information on this feature.

FAQ

Where can I find the activity tag string (cat) and group tag string (type)?

In your Campaign Manager dashboard, go to Floodlight > Activities. Here you can see all activity names along with their Activity tag string (cat) and Group tag string (type):

Where can I find the Advertiser ID?

To get the Advertiser ID, go to your Campaign Manager 360 account and navigate to the Campaigns or Activities tab in your dashboard to obtain the Advertiser ID:

Where can I find the custom Floodlight variables?

To create custom Floodlight variables, refer to this Campaign Manager guide.

You can find the custom Floodlight variables for your activities by going to Floodlight > Activities. Then, click any activity to view the custom variables associated with it:

How can I get the reports of the events in DCM Floodlight?

In your Campaign Manager dashboard, you get two reporting options under Report Builder - Instant Reporting and Offline Reporting:

To generate an offline report of the events, follow these steps:

Go to New > Floodlight.
Select the Floodlight Configuration and other fields like Activities, Dimensions, and Metrics as per your requirement.

It may take up to 24 hours for your events to reflect in the reports.

A conversion is said to be unattributed if the user has a DoubleClick cookie but it is converted without any exposure. This means that the user did not click or view any ad from the advertiser within Floodlight, or the interaction happened outside the lookback window.