# DCM Floodlight

**DCM Floodlight** is a conversion tracking system for [Google Marketing Platform](https://marketingplatform.google.com/about/). It lets you track the users' activity on your site, compiles their list, adds conversion data to your reports, and then targets those users by subsequent campaigns.

RudderStack supports DCM Floodlight as a destination to which you can seamlessly send your customer data.

## Links

This documentation consists of the following sections:

- [Setting up DCM Floodlight in RudderStack]({{< ref "destinations/streaming-destinations/dcm-floodlight/setting-up-dcm-floodlight-in-rudderstack.md" >}})
- [Sending events via cloud mode]({{< ref "destinations/streaming-destinations/dcm-floodlight/dcm-floodlight-cloud-mode.md" >}})
- [Sending events via device mode]({{< ref "destinations/streaming-destinations/dcm-floodlight/dcm-floodlight-device-mode.md" >}})