Custify is a next-generation Customer Success software for B2B SaaS companies. It helps you meet your customers’ needs by reducing user churn and increasing their lifetime value. With Custify, you can get insights on product usage and all data from your CRM, support, billing, and other systems in one place.
RudderStack supports Custify as a destination where you can seamlessly send your customer data.
Fall back to anonymousId if userId is not present: If this setting is enabled, RudderStack will use anonymousId to identify the user if userId is not present in the event.
You can use the identify call to create or update a user in Custify. RudderStack uses the userId or email field in the event’s traits to do so. Hence, it is highly recommended to include the userId or at least the user’s email in the identify call.
You can also identify your users with anonymousId in case userId is not present in the event via the Fall back to anonymousId if userId is not present dashboard setting.
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