Campaign Manager 360 Beta

Campaign Manager 360 is an ad management platform which optimizes your digital campaigns across websites and mobile. It provides many useful features for ad serving, targeting, verification, and reporting.

RudderStack supports sending the offline conversion events to Campaign Manager 360 by leveraging their Conversions API.

Find the open source code for this destination in the GitHub repository.

Getting started

RudderStack supports sending event data to Campaign Manager 360 via the following connection modes:

Once you have confirmed that the source platform supports sending events to Campaign Manager 360, follow these steps:

1. From your RudderStack dashboard, add the source. Then, from the list of destinations, select Campaign Manager 360.
2. Assign a name to your destination and click Continue.

Connection settings

To successfully configure Campaign Manager 360 as a destination, first authenticate your account by following the below steps:

1. Click Create Account in the Account Settings section.
2. From the modal, click the Sign in with Google button.
3. Choose the required account and grant RudderStack the required permissions.
4. Click Save to use the specified account:

If you have authenticated multiple accounts, you can click Edit Credentials to select or delete any other authenticated account:

RudderStack throws an error if you try to delete an account used by any other connection set up for the same destination.

Next, configure the following settings:

• Profile ID: Enter the user profile ID associated with the request. See the batchinsert and batchupdate methods of the Campaign Manager 360 Conversions API for more information.

• Limit ad tracking: Toggle on this setting to report a conversion but not target it, thus preventing remarketing.

• Child directed treatment: Toggle on this setting to allow requests from users under the age of 13 (required for COPPA compliance).

• Non personalized ad: Toggle on this setting if the conversion is intended for a non-personalized ad.

• Treatment for underage: Toggle on this setting to allow requests from users under the age of 16 (required for European Union’s GDPR compliance).

• Enhanced conversions: Toggle on this setting to send enhanced conversions to Campaign Manager 360. If toggled on, you will see the following setting:

  • Hash user identifiers: Hashes user identifiers in your events before sending the data to Campaign Manager 360. RudderStack recommends turning it off if you are already sending hashed data in your events.

• Consent management settings: This setting lets you associate the cookie consent groups to Campaign Manager 360. Specify the consent management provider from the dropdown and enter the category IDs.

You can also pass values for these dashboard settings in the track events. Note that these values will take precedence over the dashboard settings. See the Campaign Manager 360 documentation for more information on these settings.

Track

You can use the track call to capture user events along with the associated properties and send them to Campaign Manager 360.

A sample track call is shown below:

rudderanalytics.track("Product Reviewed", {
  "profileId": 437689,
  "floodlightConfigurationId": "213123123",
  "ordinal": "3",
  "floodlightActivityId": "456543345245",
  "mobileDeviceId": "mobileDeviceId",
  "value": 7,
  "encryptedUserId": "encrepyteduserId"
  "impressionId": "string",
  "limitAdTracking": false,
  "childDirectedTreatment": true,
  "encryptionInfo": {
    "kind": "dfareporting#encryptionInfo",
    "encryptionSource": "AD_SERVING",
    "encryptionEntityId": "3564523",
    "encryptionEntityType": "DCM_ACCOUNT"
  },
  "requestType": "batchinsert"
})

Send enhanced conversions

The Campaign Manager 360 Conversions API supports sending enhanced website tag-based conversions with user identifiers.

To use this feature, you must first accept the Enhanced Conversions Terms of Service for your Floodlight configuration in Campaign Manager 360 by following these steps:

1. Log in to your Campaign Manager 360 account.
2. Select the advertiser for which you want to set up the enhanced conversions.
3. Go to Floodlight > Configuration in the left sidebar and select the checkbox under the Enhanced Conversion section.

To send enhanced conversions to Campaign Manager 360, toggle on the Enhanced conversions setting in the dashboard and set properties.requestType to batchupdate in your track events, as shown:

rudderanalytics.track(
  "Product Reviewed", {
    "profileId": "34245",
    "floodlightConfigurationId": "213123123",
    "ordinal": "string",
    "floodlightActivityId": "456543345245",
    "value": "756",
    "quantity": "455678",
    "gclid": "string",
    "encryptionSource": "AD_SERVING",
    "encryptionEntityId": "3564523",
    "encryptionEntityType": "DCM_ACCOUNT",
    "requestType": "batchupdate"
  }, {
    email: "alex@example.com",
    firstName: "Alex",
    lastName: "Keener",
    address: {
      street: "350 Blue Gum Street",
      city: "New Orleans",
      state: "Louisiana",
      country: "US",
      postalCode: "90009",
    },
  },
);

Note that:

• You must enhance the conversions with user identifiers within 24 hours after they are captured by the online tags.
• A conversion can have a maximum of five user identifiers.

For security purposes, RudderStack automatically hash-encrypts the user identifiers before sending them to Campaign Manager 360. Make sure to turn off the Hash user identifiers dashboard setting if you are already tracking hashed user data via RudderStack.

Property mappings

The following table lists the event property mappings between RudderStack and Campaign Manager 360:

Apart from the above-mentioned properties marked as required, you must also send the following:

• properties.requestType in the conversion event with the value as batchinsert or batchupdate.
• At least one of the optional fields.

User identifier mappings for enhanced conversions

The following table lists the user identifier mappings between RudderStack and Campaign Manager 360:

Questions? Contact us by email or on Slack