Send your event data from RudderStack to Blueshift.
Blueshift’s SmartHub customer data platform helps consumer brands scale customer engagement intelligently on every channel. It enables marketers to unify their siloed data and use real-time customer insights and interactions to shape customer experiences.
RudderStack supports Blueshift as a destination to which you can seamlessly send your event data.
The event name is a required field and should not contain a period (.), a numeric value, or be more than 64 characters. Otherwise, RudderStack will reject the event and throw an error.
Also, RudderStack automatically converts a space in the event name to an underscore (_). So, an event name like custom events will be converted to custom_events before sending it to Blueshift.
Blueshift supports receiving custom attributes about your site’s customers. For more information on these attributes, refer to the Blueshift Custom Attributes.
The group call lets you associate a user with a group. For each group call, RudderStack triggers Blueshift’s event API and sends an identify event along with the groupId. Blueshift then creates a group and adds the user to it.
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