# Attentive Tag Destination

[Attentive](https://www.attentivemobile.com/) is a text message marketing platform. It provides personalized text messaging solutions to help you create customer-first connections. It also provides an [Attentive Tag](https://help.attentivemobile.com/hc/en-us/articles/10905920909460-The-Attentive-tag) which you can add to your website to capture events and behavioral data, track revenue, and more.

## Links

This documentation is split into the following sections:

- [Set up Attentive Tag destination in RudderStack]({{< ref "destinations/streaming-destinations/attentive-tag/setup-guide.md" >}})
- [Send events in cloud mode]({{< ref "destinations/streaming-destinations/attentive-tag/cloud-mode.md" >}})

See the [RudderStack Connection Modes]({{< ref "destinations/rudderstack-connection-modes.md" >}}) guide to learn more about sending events in cloud mode.

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