Adobe Analytics cloud mode

Send events to Adobe Analytics using RudderStack cloud mode.

RudderStack lets you send your event data to Adobe Analytics via cloud mode.

Find the open source transformer code for this destination in the GitHub repository.


RudderStack categorizes the track events sent to Adobe into the following three types:

  1. User tracking events
  2. Ecommerce events
  3. Heartbeat (video) events

A sample track call is as shown:

rudderanalytics.track("User clicked link", {
  category: "click",
  label: "URL click"

Note that:

  • Before sending the user tracking and heartbeat track events, you must map them in the RudderStack dashboard.
  • RudderStack sends the ecommerce events to Adobe if they conform to the following mapping:
RudderStack ecommerce eventAdobe event
Product ViewedprodView
Product List ViewedprodView
Product AddedscAdd
Product RemovedscRemove
Order Completedpurchase
Cart ViewedscView
Checkout StartedscCheckout
Cart OpenedscOpen
Opened CartscOpen


RudderStack sends a page view event to Adobe Analytics whenever you make a page call.

A sample page call is as shown:

// Passing page category, name and properties"category", "name", {
  path: "path",
  url: "url",
  title: "title",
  search: "search",
  referrer: "referrer",

If this call is made, the pageName of the window.s variable will be set as Viewed Page name. RudderStack also sends other information like referrer,url, etc.

For every page call, RudderStack sets the mappings done in the dashboard as contextual data, eVars, hiers, lists and props. It calls the t() method to compile all the set variables and sends them to Adobe Analytics.

Overriding Adobe parameters

When sending data to Adobe Analytics via cloud mode, RudderStack lets you override the values of certain Adobe parameters in the final XML payload by passing the following event properties:

Property nameData typeDescription
overrideEvarsObjectSets the value of the eVar tag.


“evar1”: “value1”,
“evar2”: “value2”,
overrideHiersObjectSets the value of the hier tag.


“hier1”: “oh1”,
“hier2”: “oh2”,
overrideListsObjectSets the value of the list tag.


“list1”: “bike, fazer90”
overrideCustomPropertiesObjectSets the value of the prop tag.


“property1”: “somevalue”
overrideEventStringStringSets the value of the event string.

Example: scAdd
overrideProductStringStringSets the value of the product string.


overrideEventNameStringFallback for events that are neither mapped or ecommerce events.

Example: tracking event
overridePageViewBooleanSend link and page values exclusively. If set to true, RudderStack sends page-related tags to Adobe, otherwise it sends link-related tags.

Questions? Contact us by email or on Slack