Adjust Integration FAQ

This guide answers some of the commonly asked questions related to setting up and using the Adjust integration with RudderStack.

Destination configuration

Where can I find the Adjust app token?

To get your Adjust app token, follow these steps:

1. Log into your Adjust dashboard.
2. Find your app and select the app options caret (^):

3. You will find your app token listed here.

How can I create a new event token in Adjust?

To create a new event token, follow these steps:

1. Log into your Adjust dashboard.
2. Find your app and select the app options caret (^):

3. Go to All Settings > Events:

4. Under CREATE NEW EVENT, enter the name of the event token and click CREATE.

How can I set up new partners in Adjust?

Adjust lets you provide additional data to certain integrated partners. To set up a new partner in Adjust, follow these steps:

1. Log in to your Adjust dashboard.
2. Find your app and select the app options caret (^):

3. Go to All Settings > Partner Setup > ADD PARTNERS:

4. Select the partner from the list and click the + option on the right to add.
5. Enter the relevant details to complete the configuration and click SAVE to complete the setup.

Supported events and features

What events are supported in cloud mode vs device mode?

Cloud mode supports only Track events, whereas device mode supports both Identify and Track events.

Does app install attribution work in cloud mode?

No, the app install attribution feature is only available in device mode. The Enable Install Attribution dashboard setting applies only to device mode integrations on Android and iOS.

See the App install attribution section for more information.

Install attribution

Why are the Install Attributed events not appearing in my Adjust dashboard?

• Verify that the Adjust destination is correctly configured in your RudderStack dashboard.
• Check your Adjust App Token is correctly specified in the dashboard configuration.
• Make sure the Install Attributed event is properly mapped to the corresponding Adjust event token. See the App install attribution section for more information.

Why is the Install Attributed event not triggering?

If you load Adjust’s SDK natively alongside the Rudder-Adjust integration, the Install Attributed event callback may not trigger correctly. You need to remove the native Adjust implementation to avoid any conflicts.

If your device is already registered with Adjust, make sure to unregister it first, as attribution will not change for registered devices.

The device unregistration process is listed below:

This process is required because Adjust only triggers install attribution on the first genuine app installation for each device ID.

1. Find the device identifier:

   • Get the IDFA (iOS) or Advertising ID (Android) from the raw view of an event in your RudderStack dashboard.
   • Or check your device settings:
     • iOS: Settings > Privacy & Security > Apple Advertising > View Ad ID
     • Android: Settings > Google > Ads > View Ad ID

2. Uninstall app: Remove the app completely from your test device.

3. Unregister in Adjust Console:

   • Go to Adjust Testing Console.
   • Navigate to your app.
   • Find and delete the IDFA (iOS) or Advertising ID (Android) from your registered test devices.

4. Clean reinstall:

   • Reinstall the app on the device.
   • Launch the app fresh — this should trigger the Install Attributed event.
   • You should now see the device register in Adjust with a new Install Attributed event.

See the Adjust documentation for more information.

Questions? Contact us by Email or on Slack