Setup Guide Beta

Send your event data from RudderStack to X Audience.

This guide will help you set up X Audience as a destination in RudderStack when connecting to a Reverse ETL source.

This guide assumes you have already set up a Reverse ETL source in RudderStack.

Setup

In your RudderStack dashboard, add a source. Then, from the list of destinations, select X Audience.

Connection settings

SettingDescription
NameAssign a name to uniquely identify your destination in RudderStack.
oAuth settingsClick Create Account > Connect with X Audience and give RudderStack the necessary permissions to access your X account. Then, click Save. You can add multiple accounts and choose any one to proceed with the setup.
Select your accountRudderStack automatically populates the relevant X audience accounts - select the relevant account from the dropdown.

Configuration settings

This guide lists the advanced configuration settings to receive the data correctly in X Audience.

SettingDescription
Enable user data hashingTurn on this setting to hash all user data before sending it to X Audience.

Note: Do not turn on this setting if your data is already hashed.

Questions? Let's figure it out together.

Join the RudderStack Slack community to connect with other users, customers, and the RudderStack team — or reach out for direct support.