# Lytics Bulk Upload


[Lytics](https://www.lytics.com/) is a popular customer data platform built for marketers. It allows you to efficiently leverage your first-party customer data to deliver tailored customer journeys.

RudderStack supports sending data to Zoho from your [Reverse ETL source]({{< ref "sources/reverse-etl/_index.md" >}}).

## Links

This documentation is split into the following sections:

- [Set up Lytics Bulk Upload destination in RudderStack]({{< ref "destinations/reverse-etl-destinations/lytics-bulk-upload/setup-guide.md" >}})
- [Connect Reverse ETL source to Lytics Bulk Upload]({{< ref "destinations/reverse-etl-destinations/lytics-bulk-upload/connect-retl-source.md" >}})
- [Configure advanced settings for Lytics Bulk Upload]({{< ref "destinations/reverse-etl-destinations/lytics-bulk-upload/configuration-settings.md" >}})

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