# LinkedIn Audience


[LinkedIn](https://www.linkedin.com/) offers a centralized Data Management Platform (DMP) that aggregates LinkedIn advertiser data and empowers B2B marketers to identify and reach their target audiences across different platforms and ad exchanges. It also maps the user information from LinkedIn advertisers and member profiles to output a custom audience list in a format that you can use for targeted advertising.

## Links

You can use the LinkedIn Audience destination in two ways:

- [Connect Reverse ETL source to LinkedIn Audience]({{< ref "destinations/reverse-etl-destinations/linkedin-audience/connect-retl-source.md" >}})
- [Sync Audiences to LinkedIn Audience]({{< ref "audiences/syncs/linkedin-audience.md" >}})