# Iterable Audience


[Iterable](https://iterable.com/) is a popular growth marketing and customer engagement platform. With [Iterable lists](https://support.iterable.com/hc/en-us/articles/205480285-User-Lists-Overview), you can segment users for campaigns, workflows, and other messaging.

## Links

You can use the Iterable Audience destination in two ways:

- [Connect Reverse ETL Source to Iterable Audience]({{< ref "destinations/reverse-etl-destinations/iterable-audience/connect-retl-source.md" >}})
- [Sync Audiences to Iterable Audience]({{< ref "audiences/syncs/iterable-audience.md" >}})