Setup Guide

Set up and configure Bing Ads Offline Conversions as a destination in RudderStack.

This guide will help you set up Bing Ads Offline Conversions as a destination in RudderStack. It also lists the configuration settings required to correctly send data from the supported sources to Bing Ads Offline Conversions.


Before setting up Bing Ads Offline Conversions in your RudderStack dashboard, make sure to set up an OfflineConversion in your Microsoft Advertising dashboard.

Also, note the following while setting up your OfflineConversionGoal:

  • If you set CountType to All, then all offline conversions for a given MicrosoftClickId with different conversion times are added cumulatively.
  • If you set the CountType field to Unique (recommended), then only the first conversion that happens after an ad click is counted. Duplicate conversions with the same MicrosoftClickId and ConversionTime are ignored.


In your RudderStack dashboard, add a source. Then, from the list of destinations, select Bing Ads Offline Conversions.

Connection settings

NameAssign a name to uniquely identify your destination in RudderStack.
Customer Account IDEnter your Bing Ads account ID.
Customer IDEnter your Bing Ads customer ID.

Next steps


Where can I find my Bing Ads customer ID and customer account ID?

To get your Bing Ads customer ID and account ID, sign in to your Microsoft Advertising web app and click the Campaigns tab. The URL contains a cid key/value pair in the query string that contains the customer ID and an aid key/value pair that identifies your account ID.

A sample URL is shown:<CUSTOMER_ID>

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